Commodification

A phrase we have all heard more than once is, “sex sells”. We see this concept almost daily in our lives when we look at any form of advertisement – think of the half-dressed woman on the back of a magazine selling alcohol, underwear, or even food. This conceptualization of the phrase is something we can easily point to in the media, but what we don’t realize is the extent to which this phrase has managed to jump off the back of magazines and works its was into how we see other humans. In Donna…

redistributive mechanisms”. Connell believes that inequality is intended and that it is principal to neoliberal strategies for social reconstructing and capitalist development. This discussion focuses on neoliberalism and its driving forces in commodification of services, including socioeconomic aspect, that leads to the importance of labour market and the inequality in the educational markets. Connell argues that neoliberalism is broader than just simply a political economic matter, but one…

Negative Socio-cultural impacts Commodification One of the most common negative socio-cultural impacts of tourism is commodification. The dictionary definition of commodification is to make something into an object for commercial use. In terms of tourism, commodification refers to using a place's culture and the cultural artifacts of that particular place to make money and generate profit either to support its economy or for personal gain. In other word, tourism can turn local cultures into…

representation of stability found Sandy’s physical transformation into a tree reveals that he is still physically bound to slavery and to his identity as a slave. Similarly, in Dave’s Neckliss, Chesnutt reveals how the system of slavery results in the commodification of slaves through Dave’s internalization of the idea that he is equal to a ham. Dave essentially considers himself a “thing” that is devoid of thoughts, feelings,…

By the ending of his book he concludes that the commodification of religion has been effective in reaching a larger amount of people across the country and has been able to remain popular. But at what cost is this achieved? Things have changed such as the authority of the Bible, the Holy Spirit, and the churches…

commodity form and to convert simple commodity production to capitalist commodity wherever and whenever it can.” (Frow, 134), However, people tried to resist the extinction of commodification such as abolition of slavery where humans treated as goods to be bought and sold. (Frow, 135) Frow explains the three consequences of commodification. First, it channels resources of capital –production assets seeking profits- into production. Second, it transforms the purpose of production for particular…

show a common trope of ‘bad girls’ becoming destructive to anyone around them, including themselves. Due to the commodification of women, ‘Bad girls’ are assigned the responsibility for either their own death or the death of other characters. These ‘bad girls’ are also seen as culprits for the destruction of the…

The segment that had been affected the most, not only positive but also negative is the cultural part of Mardi Gras. If Mardi Gras started as a religious festival, being part of the local culture and being a reason of being proud to live in New Orleans and participate in the event, it now changed radically. Tourism, as a mean of globalisation, has a paradoxical effect on the culture of a location or event, by promoting as well as undermining local differences, traditions and culture(Gotham,…

In the film Being John Malkovich, there are many connections that can be drawn between the character of John Malkovich himself, and concepts in communication studies. One such connection is how Malkovich’s character relates to the abandonment of notions like high and low culture that we see in the concept of postmodernism. Postmodernism is the reaction to modernism, the idea that there is a spectrum of cultural experiences (some are only accessible to higher classes than others) and moving past…

Theodore Adorno and Walter Benjamin were both theorists associated with the Frankfurt School of Social Research. They proposed the idea of mass cultural marketing in the modern era but differed on the purpose of the culture industry. Adorno believed that culture had developed into a consumer good where profit was made and Benjamin saw culture, specifically artistic creativity such as music, to play a role in political ideology. Although differing views on the function of culture separated the…