Commodification

Commodification is the process by which material objects are turned into marketable goods with monetary value based on equivalent commodities. In relation, the Marx idea of commodity fetishism is related to this by which all value is derived from an abstract unknowable meaning, and the original meaning or use is absolutely gone. Commodification is evident Ed Kienholz’s watercolor artworks. In exchange for a service or material possession, he would offer a watercolor painting as payment. He was…

culture, economy, and environment mainly in Southeast Asia. The lecture given by Li consists of the development issues regarding the indigenous farmers of Indonesia. The central ideas of the talk are about capitalism from above and below, the commodification of land and labour, and conceptions of counter-movements. Her knowledge and experiences of development studies are evident in the lecture…

encounter many problems. Among these are commodification, sign-exchange value, and exchange value (Marxist Criticism par. 3). Therefore, the Marxist theories about family dynamics are valid because these issues are faced in everyday life, especially in media representation of families. Commodification that affects family dynamics is evident throughout mythology, popular media, and real families. In the mythology unit, one myth that supported the theory of commodification is "Hera and…

communication studies are issues relating to media spaces where approaches to power are realized. Within modern day capitalism, social media has become so universally pervasive that its ideology and commodification are all but naturalized in our society. By exploring concepts of hegemony, commodification and ideology, social media serves as a lens to demonstrate the influence and power of this medium in a capitalist society. The commonplace use of ideology is in reference to set…

truly happy with what they have rather than always wanting something else. In summation, after looking at “The Sneetches” through a Marxist lens, one could see the struggle between bourgeoisie and proletariat, as well as a strong importance of commodification in the Sneetches’ community which ultimately leads to its downfall, only to build itself back up once money had been removed from the…

commodifying people, which Smallwood establishes a central premise of the book. Smallwood argues that the commodification of the people of Africa, particularly those on the Gold Coast had severe negative consequences, with Smallwood stating, “Commodification removed captives from that landscape of abundance and put them into a situation of unmitigated poverty” (43). Smallwood uses this idea of commodification to outline her next few chapters in which she illustrates how the overall process of…

fetishism can be seen through the use of the commodification and fetishism of celebrity athletes to distract consumers from the reality of the company’s unpleasant truth. In “Find Your Fast” 13 professional athletes are shown to be playing their sport at high speed and high intensity. These athletes are all filmed strategically to show their muscles, toned bodies, their skill at their sport, and…

Commodity, as interpreted by Karl Marx, is “an object outside us, a thing that by its properties satisfies human wants of some sort or another” (pg 26 of Capital). Capitalism involves the commodification of everything. In capitalism society, labour is considered as a form of commodity as labour is being “bought” by the bourgeoisie by giving working class wages in return for their work done. The working class, however, are not paid accordingly…

Graffiti and Commodification Culture: an Analysis From eye-catchingly vivid, rainbow hued designs spread across facades of brick and stone, to illegible names and phrases haphazardly scrawled in subway cars and on stop signs, graffiti is meant to be seen. In a world where even art is commodified -- fine art pieces can fetch up to 300 million dollars in auctions – graffiti symbolizes to many a tactical form of resistance against consumerism in art and society. Although graffiti artists who do…

“Stability” is the government’s view of having a perfect, peaceful beneficial society for the public. All of these are made possible with the artificial man-made “identity” of everyone connecting to the topic of loss of uniqueness. An abuse of commodification is often seen today and is unsatisfactory for the majority, “The growth in casual employment… represents a shift back towards treating labour as pure commodity, with a corresponding widespread perception amongst casual workers of losses…