Commodification

Hip hop artist and basketball players are both performers, who have a rich connection and similar persona, showcasing style, swagger, urbanism, bravado, and coolness. This rich bond was established in 1979; from 1984 to 2009, a new era was conceived, known as “The Dunkadelic Era.” In 1979, the first mainstream explicit connection between hip-hop and basketball was established. The Sugarhill Gang’s hit song “Rapper’s Delight,” which is commonly referred to as the first mainstream hip-hop song,…