Coffee bean

Legend has it that an Ethiopian goat farmer found the coffee bean when his goats returned from a leisurely feeding with loads of energy. The farmer shared his discovery with local monks and they began using it to stay awake during the evening prayers. Coffee may not involve prayer anymore but it is definitely still used to stay awake. Times have changed, and so has coffee. By the late 1800’s, coffee had become a worldwide product. The first drip coffee maker was invented by Melitta Bentz in…

The culture around coffee has been relatively intriguing to me in recent months - most likely a spark began by the fact I now work as barista trainer at Starbucks, and I have been working with my store in increase my palate for coffee itself. The idea of coffee in itself is interesting, as well as all the different forms of consumption and culture surrounding this unique beverage. In this paper today, I’m going to cover the origination of coffee, the culture of consumption, coffee tasting,…

location. But the strategy by Juan Valdez Cafe focuses on production of the finest coffee beans in Columbia. Their key strategy is to create opportunities for coffee growers in Columbia and also produce the finest coffee beans which allows them to maintain their quality. Juan Valdez Cafe is a premium coffee brand in Colombia. The important aspect of Juan Valdez Cafe is holding together the cultural heritage of growing coffee plants in Colombia alive. The strategy have created a strong brand…

"The first coffee plants originated from Africa. The coffee cherries would be grinned together by Native tribes, creating a paste which was mixed with animal fat. The mixture was rolled into little balls, used to give warriors energy for battle. The stimulating properties of a coffee during these ancient times were stipulated as a sort of religious ecstasy. There are two prominent legends emerged to explain the discovery of this magic bean." "According to one story, a goat-herder noticed his…

Coffee gift baskets are great for coffee lovers. However, it can be complete without the coffee itself. There are many different kinds of coffee to choose from. You can be creative with the flavors and add accessories to complete the package. Here are some coffee selections that can be assembled in the gift basket: Kona Coffee - Kona coffee is a premium specialty coffee made in Hawaii. Because of this, it is only grown just right in a few places in the world. Growing this type of coffee…

Positioning: Portola Coffee Lab is about specialty coffee. The term ‘specialty coffee was first used by Erna Knutsen, of Knutsen Coffee Ltd. In 1978, Erna used the term ‘specialty coffee’ while giving a speech to the delegates of an international coffee conference in Montreuil, France. The main idea behind specialty coffee is that the coffee beans are well prepared, freshly roasted and properly brewed. Unlike the wine where only one company is responsible for planting, husbandry, harvesting,…

Starbucks Introduction Starbucks is an American corporation that serves coffee and deals with coffeehouse chain. The company was founded in 1971 in Seattle, Washington. The company has expanded over the years and now operates in about 27,339 locations all over the world (Starbucks 2018). Starbucks has distinguished itself from other coffee companies with its focus on taste, quality and good customer experience. Starbucks has a superb customer experience and relationship. This has helped the…

Title: The science behind the art of espresso making! Suggested Title: Make the best espresso ever in 8 simple steps! Suggested Title: Everything you wanted to know about espresso brewing! A well made espresso is a combination of perfectly roasted coffee beans ground to particles of the perfect size, which are then subjected to water at the perfect temperature and pressure. Too many "perfects" in one sentence, you say? Damn right! But the results are nothing short of heavenly once you have…

Starbucks vs McDonald’s and Sustainability (Ethical Sourcing) McDonald’s supports coffee sustainability 32 percent and trying to reach 100 percent by 2020, getting most of their coffee beans from South America. Starbucks has high quality standards and are certified organic meaning that their coffees are 100 percent organic and purchase their coffee beans from organic farms where the soil is replenished and maintained healthy. Although Starbucks is all about maintaining a healthy planet, their…

Starbucks started as a roaster and retailer of whole bean and ground coffee, tea and spices with only one store in Seattle’s Pike Place Market in 1971. Nowadays, Starbucks, named after the first mate in Moby Dick book, has more than 24,000 retail stores in 70 countries. To get a better comprehension of what is value chain about, let us define what is value chain before I will discuss how Starbucks is managing its value chain to gain competitive advantage. According to Jones and George, “value…