Starbucks And Sustainability Case Study

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Starbucks vs McDonald’s and Sustainability (Ethical Sourcing)
McDonald’s supports coffee sustainability 32 percent and trying to reach 100 percent by 2020, getting most of their coffee beans from South America. Starbucks has high quality standards and are certified organic meaning that their coffees are 100 percent organic and purchase their coffee beans from organic farms where the soil is replenished and maintained healthy. Although Starbucks is all about maintaining a healthy planet, their Farmer Support Center in Costa Rica and Rwanda contribute to maintain their coffee in high quality by assuring that their farmers are aware of keeping their coffee beans fresh. Besides that, McDonald’s are certified from Rainforest Alliance Certified™ (Kelsey Timmerman, 2013), and also working with TechnoServe to train their farm workers in growing sustainable coffee.
Student Insight
This indicates that both McDonald’s and Starbucks are committed to the agricultural concept to provide an exceptional taste to their coffees. Both of these companies are putting millions of dollars to keep these coffee farms as pure as they can by skillfully being treated by coffee farm experts (Ariel Schwartz, 2010). Despite this, Starbucks focuses on selling their coffees, assuring that their coffees are freshly brewed and
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Their purpose is to gather electronic waste, break them apart and separate every piece, so that it can be used again in the future for the newest technology. In addition, e-Waste continues to find other resources to recycle their electronic waste in an environmentally friendly manner. Now the similarities between Starbucks, McDonald’s and e-Waste is that they are all sustainable, even though one more than others. Also, these companies have invested millions of dollars in ethically sourcing and supporting sustainability (Bruce Horovitz,

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