Audience theory

Uses and gratification studies came into effect when mass media researchers became interested in how or why audiences were engaging with different forms of media (Wimmer & Dominick, 1994). The earliest recognised uses and gratifications studies were those of Herzog (1941) and Berelson (1945). Both Herzog and Berelson were interested by what engaging with certain mediums meant for individuals. They studied at a much deeper level than previous studies. Early uses and gratifications studies would…

of fruits, vegetables, crackers and juice was offered at one end of the room. The audience helped…

themselves from the next program and capture the attention of their audiences (Mittell, 2015). While, content will continually remain…

The main points that Gladwell discussed in his essay truly captivates the reader 's attention, even though he does not talk with excitement when discussing the essay. Not only were Gladwell 's points intriguing, they are also able to convince the audience that school shootings occur because of other phenomenon’s. “Just since sandy hook we’ve had more than 142 school shooting in this country. With 45 in the past year” (Gladwell). With crucial vile behavior from such young people, we are forced…

finale left viewers with a lot of questions and even more predictions as to what was next in store for the Hawkins, Indiana residents. A resonating theory which began on Reddit, and has since been explained in many YouTube fan videos, is that Eleven is The Monster. This theory is deeply seeded in El’s mysterious character and her language; the audience seldom takes the girl’s words at face value since she does not speak often, so when she does, it must be important. While Fiske categorizes…

that their intended audience is diverse (i.e. 13-18 and 25-39). The article “I Can’t Afford Real Life” Instagram Star Essena O’Neill Pleads For Money,” discusses the struggles in which Essena O’Neill is facing after quitting social media. According to headline expert Bnonn, “We tend to absorb only the first three words and the last three words of a headline.” This involves the emotive language in the headline, ‘I can’t afford real life’ and ‘pleads’, which engages the audience and influences…

After being the target of public humiliation and keeping silent for almost twenty years, Monica Lewinsky walked onto the Ted stage and shared with the audience her personal experience as a victim of cyber bullying and humiliation, as well as her calling for a more compassionate and empathetic world. Her persuasive speech titled “The Price of Shame” is well written, organized and delivered, and is worth learning from.…

different perspectives on theatre. Brecht used his experience of a Marxist to influence his idea of “epic theatre” to stir the will of action in its audience. Boal believed it to be detrimental for a play’s audience to have an emotional understanding of the characters and the effects the play have on said characters. I am curious about how the theories of Boal and Brecht apply to Tokyo Fish Story which was written by Kimber Lee and directed by Kristen Brandt. Through this paper, I will be…

“Only Machiavelli could hold up the cruel regime of Cesare Borgia as worthy of emulation”, he alludes to the fact that only he is capable of interpreting a work as “textured and rich” as this one. Epstein’s tone shifts slightly again as he calls his audience to reflect on “their significance for our day”. At this point he begins to alter his method of persuasion from belittling to more cautionary and informative. He has already established that he and Machiavelli are at a higher pedestal than…

Being his audience in his Ted Talk are mostly made up of people around his age, some relate when he explains a view that most of audience would agree on. In a sense, he builds up his audience into believing that his piece is really about how texting is a “scorn”, but rather addresses the audience that the belief is simply not true. In fact, he states that texting itself has transformed into a separate…