Essena O Neill: Video Analysis

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On November 2nd, 2015, 19-year-old Australian model Essena O’Neill, posted a YouTube video claiming that she was quitting social media due to its misrepresentation of day-to-day life. Her 17 minute video provided a platform for her to reveal the artificial reality of social media. Adolescents are the primary consumer of social media, with over 90% of teenagers worldwide use these networks as a means of communicating with their peers. Through the constant use of social networking, adolescents are more likely to be influenced by what they are exposed to on these sites. 34% of students surveyed have indicated that the use of social media has negatively affected how they perceived themselves . One respondent states, “By using social media, I’m …show more content…
2DayFM is a radio network based in Sydney and is owned by Southern Cross Austereo . The company’s slogan “Hits & Old Skool” , suggests that their intended audience is diverse (i.e. 13-18 and 25-39). The article “I Can’t Afford Real Life” Instagram Star Essena O’Neill Pleads For Money,” discusses the struggles in which Essena O’Neill is facing after quitting social media. According to headline expert Bnonn, “We tend to absorb only the first three words and the last three words of a headline.” This involves the emotive language in the headline, ‘I can’t afford real life’ and ‘pleads’, which engages the audience and influences their decision to tune in. The 2DayFM article is predominantly targeted at working-class females aged 13-24 as main sources included in the article are from this demographic. As well as, fans of Essena, their mothers and parents interested in social media issues. The media text creates a negative representation of social media by only focusing on negative opinions of social networks (Twitter and Facebook) from adolescents aged 13-21. One Twitter user questions, “Why doesn 't Essena O’Neill go get a job though instead of asking people to give her money for her rent?” The inclusion of direct modes of address draws the audience in and engages them in conversation. This process of selectivity indicates bias, with the intention of influencing the audience to perceive Essena’s decisions as ‘bad’. The article includes facts about Essena’s social media following, to inform the audience that she has a great influence on teenagers. This is an issue because she is suggested to be negatively influencing teenagers due to how she is represented in the

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