Appeal to flattery

Hadley v. Baxendale is a case wherein Hadley, the plaintiff ,was a milling company who had suffered a shut down in their operations due to a crank shaft they needed for an extremely necessary part on their stem engine broke. The company sought out assistance from Baxendale, the defendant in this case. Baxendale was hired by Hadley to transport the broken crank shaft to an engineering company to have a new part made to the exact specifications needed for that particular part. Baxendale went into…

Putwain and Symes (2011) examined whether fear appeals in the class room actually motivated better performance or merely increased anxiety and fear of failure in the students. The term fear appeal refers to the instructor’s emphasis on the negative consequences of doing poorly on what is considered an extremely important mathematics examination required for graduation and future access to employment opportunities in the United Kingdom. Fear appeals operate on the belief that focusing on the…

consumers’ eyes and motivates us to buy the products. According to Jib Fowles’s article, “Advertising’s Fifteen Basic Appeals”, he analyzed 15 basic emotional appeals, such as the need for sex, the need for guidance, the need for prominence, the need to aggress, the need to escape that advertisers usually use in the ads. He also gave explanations and example advertisements of each emotional appeal. Furthermore, Women’s Health, published in March 2016, is a magazine teaches females to be…

ever stopped to wonder how you came to purchase an item? Have you ever wondered how advertisers pursue you to buy their products? Advertisers aim many of their ads to the classical and basic appeals of human needs. Hyundai’s Super Bowl 50 Commercial is a good example of how advertisers use emotional appeals to target consumers. We will analyze this commercial in more detail throughout this essay. As the official automotive sponsor of the National Football League, Hyundai had a great…

carry across Nike’s message of “Finding Your Greatness”. The creators were thorough in encompassing a mass audience of those pertaining an interest in sports or those wishing to be in shape. This ad proves to be convincing through intense emotional appeal, the strong credibility from Nike, and the logical feeling that we can all achieve greatness. At the start of the commercial, there is a moment of silence from the speaker as the setting is developed with the…

The Administrative Appeals Tribunal does not have to take the opinion to be correct as in regulation 2.25A, and is not bound by the opinion. Furthermore, if a decision is based upon mistaken facts it may be set aside as has been established in the case of House v R [1936] HCA 40; (1936) 55 CLR 499 (17 August 1936). Moreover the implications are that when the presiding Tribunal for merits review cases, currently the Administrative Appeals Tribunal (Migration and Refugee Division)…

After Caesar’s death, in the play Julius Caesar by William Shakespeare, the conspirators and Mark Antony speak to the public to explain what has happened to Caesar. Brutus, one of the main conspirators and Caesar’s best friend, talks first and gives the Romans the reason as to why Caesar had to be killed. Brutus’ speech is very convincing and he manipulates the crowd into believing him easily. After Brutus speaks, Mark Antony, Caesar’s good friend and second in command, gives a speech about…

Pathos’ Contribution to a Writer’s Argument After reading John Scalzi’s online article "Being Poor”, I noticed a strong sense of compassion was created within the audience. Copious amounts of comments in response to Scalzi 's article demonstrated this compassion. The ability to elicit hundreds of emotional responses from an audience makes it critical to base my essay on Scalzi’s use of the rhetorical persuasion form, pathos. Numerous examples of pathos are evident within John Scalzi 's touching…

spelling and exquisite manners.” By utilizing a “cause-and-effect logical picture” while instilling imagery into the reader’s brain, Kay and Shipman further bolsters their logical argument by adding a sprinkle of emotional appeal. With this very unique approach to a logos appeal, Kay and Shipman bring the reader to a place where they think that they are using the rational side of their brain, but they are also being influenced by the underlying emotional…

around giving a speech. Lucas states “There is no question that emotional appeals can be abused by unscrupulous speakers for detestable causes. But emotional appeals can also be wielded by honorable speakers for noble causes.” (Lucas, 2012 pg. 345). Lucas reminds the readers that the ethical line will not always be clearly seen, so speakers must be extremely careful. The ethical line can be especially tricky in emotional appeals. This is because different countries have different views on…