Examine the Online Shopping Behavior Among Students Essay
Malaysians (76%), specially younger people were using the internet for non-shopping activities such as seeking information, playing games, entertainment, or communicating with friends, etc. (Hamid & Khatibi, 2006).
Consumers’ attitude towards online shopping is known as the main factor that affects online shopping behavior (Michael, 1998). Attitude directly influence decision making and also is central to a buyer’s shopping behavior. Consequently, the group with more positive attitude should be