Brand Equity Essay

Q1: Define brand. What do brands mean to you? What risks do they cover for customers and business firms? (by Mahnoor Aziz) Ans. Defining Brand Following are the commonly used definitions of a brand: 1. “A brand is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.” (en.wikepedia.org) 2. “a name, term, assign, symbol, or design or a combination of them, intended to identify…

packets, Tea bags and pet jars. Goodricke Tea The Goodricke Group is the leading producer of Darjeeling tea and the third largest tea producer in the country. The company owns 17 gardens spread over 9500 hectares. Goodricke has built up a strong equity in the tea business with its…

result in the lowering of the share price of the company. They should try to win price war which will result in increasing of their stock prices. The rows which become important in exhibit 2 are gross sales, net income, total assets, stake holder’s equity (market value). Because if the gross sales increases then the net income increases, if the net income increases then the total assets increase and which result in increasing of the share prices in the stock market and will save…

& Impacts 9.4 Scenario4 & Impacts 10. Desirable Scenario 11. Strategic Linkage 12. Sign Post 13. Light Bulb Factor 14. Conclusion 15. References 1. Executive Summary Viettel Telecom (Viettel) was selected as top 100 most valuable mobile Telecoms Brands of the world. The scenario planning is done for the year 2025. The purpose of this case was to manage the future from the…

intentions and attachments associated with a brand are key elements of brand trust which eventually translates into brand equity. Brand intention is a brand’s concern for furthering the interests of its consumers and ensuring their welfare. For example, brand intentions will become more apparent when a problem arises with the product. What steps will be taken to alleviate consumer’s concerns? What steps will be taken to remedy or compensate the loss of consumers? Brand attachment refers to a…

(2008). Brand image and fan loyalty in professional team sport: A refined model and empirical assessment. Journal of sport Management, 22(2), 205. Presently, majority of those individuals who are involved in marketing have placed customer relationship as a priority in their practices. In carrying their marketing activities, the marketers are keen in retaining the customers to their products and organization. As a result of this, a study was carried out to determine the relevance of brand image…

approaches to global delivery in the IT consulting industry. Infosys Technologies decides to grow the company by expanding its service offerings and moving up the value chain to offer higher-end consulting services. Infosys wants to improve its brand equity and recognition as a global company and increase revenue through repeat business from the company's client base. Infosys Consulting…

Reader Kids is a preschool that is well known among Malaysians nowadays. This is because it serves as the leading early childhood education franchise provider in the entire country. The Smart Reader Kids organization is more popular for its unique brand and has stood strong over the years. Even though Smart Reader Kids is just a decade old, it has indeed increased its franchise many folds. As of now, they have opened 300 operating centers nationwide excluding 150 centers overseas. A manager’s…

2015). To be part of the Kering group can also help to get (and transfer) know how and information among different brands with different origins and characteristics. All of these features,…

other renowned brands to promote its line of games. “An existing brand can leverage associations by linking itself to other brands from the same or different company (Pearson Custom Business Resources, MKTG 1020, p. 243)”. This is the case of Rovio who since its beginning has been seeking to co-brand with big companies such as Apple, Facebook, Google, Sony, Lego, the Star Wars brand, among many others. Pairing with these well-known brands has helped the company leverage brand equity, create even…