Brand Equity Essay

production at its factory located in Kalurghat, Chittagong. Over many years the company has promoted many brands at a reasonable price and took over the heart of the people of Bangladesh. Today they are proud to present our products in the majority homes of this country. Unilever Bangladesh limited is in the market leader in the 7 of the 8 categories within which it operates, with 20 brands spanning across Foods and Home & Personal Care. In the past four decades, Unilever Bangladesh has been…

In 2010, Beam Global Sprits and Wine launched an advertising campaign aptly titled “Provocatively Premium” to launch their recently acquired brand Effen Vodka. Being launched in 2003, the brand was relatively young. The campaign had to be align with the bold and risky character of the brand. The campaign was designed and executed by the advertising agency Euro RSCG, Chicago, USA. I will use Semiotic analysis theory which finds it’s first mentions in a the book Course on General Linguistics by…

Saran Kumar and Dhivya (2014) discusses the study is basically framed by implementing customer based brand equity model in Maggi noodle. This study mainly focused before the banned period of Maggi noodle and how customer’s attitude of brand loyalty is a measure of the attachment that a customer has with a brand. So, this study will help to identify their loyalty level of Maggi noodle with six dimensions (Salience, performance, imagery, judgment, feeling and resonance) of CBBE model. This author…

leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a variety of sports and fitness activities. NIKE sells its products under its own brand, as well as, Air Jordan, Nike Blazers, Nike+ Air, Force 1, Nike Dunk, Air Max ,Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Starting the way from the mission statement “If you have a body, you are an athlete, the company’s main objectives to minimize…

Submitted by Hemant Patil(39) Pranav Garg(40) Swastik Pradhan(57) Selva (46) Introduction: Britannia is leading brand in Food Corporation which is established in 1892 in Kolkata. It has two brands of biscuits i.e. Britannia and Tiger. The company sells many products like bis-cuits, bread, Rusk, cakes and dairy products. The venture started by Gupta brothers and the name of the company was " V.S. Brothers" . The Britannia Biscuit Company Limited was launched when C.H. Holmes made the…

business subscribers. It heavily promotes its executive membership and aims more expansion in its subscriber’s base. It has a great renewal rate. Another area where Costco excels its rivals is private label merchandise. The Kirkland Signature brand has been a great success and increasing profitability of the company. Costco is investing in e-commerce as Walmart has a competitive advantage over there. Management does understand that it has to compete efficiently as its distinctive value…

return on equity (ROE) of 10%. Over the period of YMP2016, Yamaha plans to make investments for growth of ¥33…

It had obtained the government permission for the downstream venture pervious to the FDI pointer created in Indian equity holding necessary. The present market of Indian soft drink are often described as a duopoly – the PepsiCo and Coca – Cola be the players Therefore Pepsi have enough monopoly powers over consumers. When India was trying to open its economy and was…

the effectiveness of experiential guerrilla marketing and explore its potential on small and medium enterprises in Thailand. This study will illustrate some of the experiential marketing adopted to reach customers and its effectiveness in creating brand awareness amongst them.…

Introduction The album “Trilogy” (refer to appendix for Album artwork) is produced and sung by a popular artist that goes by the name of The Weeknd. The Weeknd who’s an R&B artist is born on the 16th of February 1990 in Toronto, Canada (Kellman, 2016). On 2011, The Weeknd released three different mixtapes; “House of Balloons”, “Echoes of Silence” and “Thursday” with them being free to listen to. By 2012, he decided to combine these three mixtapes into the album “Trilogy” by remastering the…