Table of Content
1. Executive Summary
2. Introduction
2.1 Core Values
2.2 Vision
2.3 Mission
2.4 Company Objectives
3. SWOT Analysis
4. Uncertain Factors
5. Corporate Social Responsibility
6. Trend Analysis
7. Driving Forces
8. Porter’s 5 Forces
9. Scenario Matrix
9.1 Scenario1 & Impacts
9.2 Scenario2 & Impacts
9.3 Scenario3 & Impacts
9.4 Scenario4 & Impacts
10. Desirable Scenario
11. Strategic Linkage
12. Sign Post
13. Light Bulb Factor
14. Conclusion
15. References
1. Executive Summary
Viettel Telecom (Viettel) was selected as top 100 most valuable mobile Telecoms Brands of the world. The scenario planning is done for the year 2025. The purpose of this case was to manage the future from the …show more content…
Introduction
Viettel is Vietnam’s largest mobile network operator. Viettel entered the Vietnamese telecommunication market in 2004 when the giants like Mobile phone, Vinaphone, S-Fone dominated the market and established its position in large cities. However, the company surprised everyone by its steering strategy of targeting the rural markets. In very short time, it surpassed its rivals and stood on the top of the list of mobile phone companies. In 2014, Viettel obtained revenue of USD 9.8 billion and a profit of USD 2 billion.
The introduction of Viettel led to the booming growth of mobile phone subscribers. Vietnamese people now can get the benefits of mobile phone cheap charges. Beyond the success in Vietnam, the company aims to make the telecom services become accessible and available to all social classes and all rural and remote areas over the world. To realize this ambitious plan, in 2006 the group decided to expand its footprint in Cambodia and Laos making a breakthrough to the world market. Viettel has currently operations in eight markets Asia, Latin America and Africa, covering a total population of nearly 170 million …show more content…
Viettel always treasures and tries to put customer’s ideas into the real life.
- You- Oriented
All staff live happily in the same roof of Viettel. They bear true faith and allegiance to their unit, other colleagues and company. Viettel treats its members with respect and dignity and take care of particular needs of each individual.
- Share happiness
Happy employees make happy customers. Listen to what customers have to say, understand their situation and respond in an appropriate manner.
2.2 Vision
Pioneering in innovation and creation. Listening to and understanding to order serve the people- “Caring Innovator”
2.3 Mission
Its mission is to nurture Vietnam’s potential in both telecommunications and Information Technology and the main fields of expertise and focus are R&D, Technology Consultancy & Transfer and Education
“Power up Viet Nam Potential to march with Powerful Countries”
2.4 Company Objectives
• Develop mobile and broadband, or wireless serve everyone with reasonable
1. Executive Summary
2. Introduction
2.1 Core Values
2.2 Vision
2.3 Mission
2.4 Company Objectives
3. SWOT Analysis
4. Uncertain Factors
5. Corporate Social Responsibility
6. Trend Analysis
7. Driving Forces
8. Porter’s 5 Forces
9. Scenario Matrix
9.1 Scenario1 & Impacts
9.2 Scenario2 & Impacts
9.3 Scenario3 & Impacts
9.4 Scenario4 & Impacts
10. Desirable Scenario
11. Strategic Linkage
12. Sign Post
13. Light Bulb Factor
14. Conclusion
15. References
1. Executive Summary
Viettel Telecom (Viettel) was selected as top 100 most valuable mobile Telecoms Brands of the world. The scenario planning is done for the year 2025. The purpose of this case was to manage the future from the …show more content…
Introduction
Viettel is Vietnam’s largest mobile network operator. Viettel entered the Vietnamese telecommunication market in 2004 when the giants like Mobile phone, Vinaphone, S-Fone dominated the market and established its position in large cities. However, the company surprised everyone by its steering strategy of targeting the rural markets. In very short time, it surpassed its rivals and stood on the top of the list of mobile phone companies. In 2014, Viettel obtained revenue of USD 9.8 billion and a profit of USD 2 billion.
The introduction of Viettel led to the booming growth of mobile phone subscribers. Vietnamese people now can get the benefits of mobile phone cheap charges. Beyond the success in Vietnam, the company aims to make the telecom services become accessible and available to all social classes and all rural and remote areas over the world. To realize this ambitious plan, in 2006 the group decided to expand its footprint in Cambodia and Laos making a breakthrough to the world market. Viettel has currently operations in eight markets Asia, Latin America and Africa, covering a total population of nearly 170 million …show more content…
Viettel always treasures and tries to put customer’s ideas into the real life.
- You- Oriented
All staff live happily in the same roof of Viettel. They bear true faith and allegiance to their unit, other colleagues and company. Viettel treats its members with respect and dignity and take care of particular needs of each individual.
- Share happiness
Happy employees make happy customers. Listen to what customers have to say, understand their situation and respond in an appropriate manner.
2.2 Vision
Pioneering in innovation and creation. Listening to and understanding to order serve the people- “Caring Innovator”
2.3 Mission
Its mission is to nurture Vietnam’s potential in both telecommunications and Information Technology and the main fields of expertise and focus are R&D, Technology Consultancy & Transfer and Education
“Power up Viet Nam Potential to march with Powerful Countries”
2.4 Company Objectives
• Develop mobile and broadband, or wireless serve everyone with reasonable