2 Navigation Functions each airline websites provided in navigation are various such as flight booking, flight information, travel information, holiday packages (car rental and hotel booking), manage booking, promotions and club rewards, etc. Flight information mainly referred to the flying experience such as travel classes, meals, entertainment and baggage. Travel information introduced destination guides, visas and travel news related to airlines’ routes. Each airline websites did not provide…
Problems The airline company KLM was founded in 1919, and operates through its headquarters located in Amsterdam Schiphol Airport in the Netherlands. In 2004, KLM made the biggest merger in airline history merging with Air France to form Air France – KLM. In turn together they became the largest airline group in the world, transporting the most passengers and also the runner up of cargo transportation in the world. By being the leading company in the airline industry it’s not hard to picture…
CACQ Qantas is the world’s second oldest airline, and this is due to the four hubs located in Sydney, 2 Melbourne, Brisbane and Perth. Qantas does use other hubs with Jet Transport Express, Jetstar, and their domestic Australian joint ventures. In 2014, Sydney was ranked number one with the worst congestion and service for passenger experience (AFR, 2014). The Australian Consumer Commission stated that the country needs to invest more money to resolve the ongoing issue with…
Challenges The leadership of Southwest Airlines has been under increasing pressure for a growing number of reasons in more recent years. These include emerging startups offering both cost efficiency and customized passenger experience and growing competition from established players as a result of a number of merges and acquisitions which have only enhanced operational excellence, expanded markets and driven costs down. Not unconnected to a changing airline industry landscape, Southwest faces a…
that leadership is not a power thing but a “responsibility to others” (Reingold). Keeping costs low is an essential in keeping the low airfare that Southwest provides. Labor and fuel cost make up the majority of operational expenses. While other airlines have incurred bankruptcy and layoffs through fuel price increases and economic activity over the past Southwest has efficiently planned and overcome the obstacles…
been commanding heavy presence in the airline industry worldwide. However, this phenomenon has been exhibiting a declining trend; something which many stakeholders are getting attention of. Nevertheless, the BA still have a chance to compete effectively both in Europe and globally. In this regard, this section of this assignment evaluates the current business position of this airline. This evaluation involves analysis of the factors that are affecting the airline from within the organization at…
The future of Southwest Airlines will continue on its voyage of innovation, growth and adaptability. Growing the company into the future means, “Leadership must determine clear goals while balancing the need for a formal structure against growth and adaptation” (Steagall, 2016). The original problem the leaders of Southwest saw was, airline travel was slow, expensive and full of features that most people did not really want or care about. Guess what, that problem still rings true today and…
Control and oversight of the airline industry did not happen overnight, it has evolved over the past 90 years, most if not all of the legislation and regulations, congress passed and signed into law by the President of the United States were reactionary to real world events instead of visionary outlook. The aviation industry would enter into the United States at a relatively slow pace furthermore; there was minor growth from the Wright Brothers first flight in 1903 to mid-1925. The years between…
Since 2001, the airline industry has combatted several adverse marketing environments and has come out on top through strong marketing efforts. Subjects of interest in this article consist of competition, macroeconomic factors, and the natural environment. Competition in the airline industry was robust and consisted on a large number of corporations fighting for market share. Macroeconomic factors include the Great Recession that occurred in 2008-2009 which made consumers more budget conscious.…
The performance and reliability of [its] automated systems and data centers is critical to [its] ability to operate [its] business and compete effectively”. (JetBlue Airways Corporation, 2017) Its primary system dependencies include a “computerized airline reservation system, flight operations system, telecommunications systems, website, maintenance systems, check-in kiosks, and [its] primary and redundant data centers. These systems require upgrades or replacement periodically, which involve…