Oneworld

AAdvantage Gold, and AAdvantage Standard, inthat descending order. AAdvantage card holders receive privileges that come in the form of discounted car rentals, trip redemptions, or free hotel stays. Members are entitled to these privileges when they use AA’s partners like British Airways and Oneworld. The four membership tiers are meant at attracting customers from low to high income brackets. AAdvantage standard, for instance, was designed with low income earners in mind, or not so frequent travelers. AAdvatage Executive Platinum, on the other hand, targets high income and frequent travelers. The loyalty program allows AA to maintain a certain level of market share even when market conditions are not conducive for business (Teece, 2008). Like other loyalty programs, AAdvantage creates high switching costs for consumers and makes it look irrational to shift loyalty to other competitors. Consumers may feel that it is irrational to shift loyalty to other airlines at a time when they have accumulated significant bonus points. Another strategy that AA has been employing in order to remain relevant in the industry is reliance on alliances and codeshares. AA has a long alliance relationship with Oneworld. Another airline that AA has engaged in its alliance strategy is British airways (since 2010). C. Organization These alliances allow the airline to improve on efficiency while at the same time gaining a higher footing in the international market. Codeshares, on the other…

British Airways PLC, a British air-transport company, is branded as one of the largest airline in the world carrying approximately 36 million passengers a year. Its headquarters are established near Heathrow Airport in London. In 1935, small UK air transport companies arose together to form British Airways. Later, the British Government joined British Airways with its competing airline firm, Imperial Airways to form British Overseas Airways Corporation (BOAC). British European Airways (BEA), a…

companies announced strategies to merge, developing by various specifications, the most significant and largest airline worldwide. The contract was supposed to be completed in the third quarter of 2013. Shareholders of AMR would get 72% of the enterprise and shareholders of US Airways would get the remaining 28%. The US Airways administration, inclusive of CEO Doug Parker, will certainly maintain most functional administrative rankings. On 27 March, 2013, Judge Sean Lane confirmed the merger. On…

Introduction Cathay Pacific is the largest airline of Hong Kong. The airline flies passenger and cargo to 200 destinations in 52 countries worldwide. Including: Los Angeles, London, France, Abu Dhabi, Amsterdam, Beijing, Dubai, Frankfurt, Mexico City and Miami. The airline was founded on 24 September 1946 by Australian Sydney H. de Kantzow and American Roy C. Farrell. Cathay Pacific is known for making the first ever non stop transpolar flight over the north pole. The company is the third…

Business And Management Challenges Report by Kim Donggue 1. Profile of Singapore Airlines Singapore Airlines, or SIA, is the national airliner of Singapore which established on the year of 1972. With its home being located at Changi International Airport, according to their website, it currently has direct flight services to more than 60 destinations, 30 different countries worldwide. Singapore Airlines has Scoot, Tigerair and SilkAir as their subsidiaries. Current C.E.O. of Singapore Airlines…

Since establishing in the outback in 1920, Qantas Airlines have played a part in helping and improving Australian communities, and realises that the growth of the airline industry in recent decades causes fears about the effects of carbon emissions and pollution. Hence why Qantas has developed strategies to constantly report their environmental footprint and reduce the impact that their business splays on the environment. In 2009, Qantas Australian Airlines announced their support for…

Singapore Airlines (SIA) was founded back in 1947 and was formerly known as Malayan Airways Limited. The airline has grown and is now widely known among many Singaporeans and others around the world. Currently, Singapore Airlines has a total of 111 fleets flying to 64 different destinations (Singapore Airlines, 2016). One of its closest competitors, Cathay Pacific (CP) has been in the industry since 1946 and has a total of 145 fleets flying up to 70 different destinations(Cathay Pacific, 2016).…

The Evolution Of Drone Regulations By Rakesh Sharma | November 3, 2015 — 10:16 PM EST Share As drones become popular and find a wide variety of consumer and commercial operations, drone regulations are also taking flight. Several countries have already formalized or are in the process of formalizing rules and laws relating to drone operations. In turn, these new laws could pave the way for a thriving market in drones. (For more, see How Drones Are Changing The Business World.) Why Drone…

MY analysis of the differential advantages/strengths and the weaknesses of the firm: Strengths: American Airlines is the largest airline in the United States. This includes the number of airplanes, the number of total seats, and the number of passengers transported. This is the biggest reason they continue to make profits and break profit records for their company each quarter. (Forbes) Weaknesses: American Airlines ranges on the more expensive side, and some people are willing to, and will…

The product offered by Cathay Pacific consists of various components, such as the cabin, and inflight entertainment. Cathay Pacific flight cabins feature various travel classes, such as first class, business class, premium economy class and economy class, priced at different price levels targeting different customers/ market segments. Nine first class seats are available on the Boeing 777-300ERs, making it a very exclusive service to travellers. Decorated with fine leather and a burgundy…