American Airlines: Strengths And Weaknesses

871 Words 4 Pages
MY analysis of the differential advantages/strengths and the weaknesses of the firm:
Strengths: American Airlines is the largest airline in the United States. This includes the number of airplanes, the number of total seats, and the number of passengers transported. This is the biggest reason they continue to make profits and break profit records for their company each quarter. (Forbes)
Weaknesses: American Airlines ranges on the more expensive side, and some people are willing to, and will actually go out of their way to find a cheaper option.
MY analysis of the firm’s Web site: The very first thing I like about American Airlines’ website is the URL aa.com. Long complex URLs can be cumbersome or easy to forget, and although americanairlines.com,
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Upon loading the website, the first thing I see is the name and logo of the airline. From browsing other airline websites, I have determined that this is standard practice. I suppose it serves the purpose of being a header that informs the viewer that they have arrived at the correct website. Immediately to the right is a search bar. I hate when I want to search for something on a website and there’s no search feature. Sure, the browser has a search feature, but only for exact text matches, and only for that specific page. A good search feature will link you to every related page on the site. Below the search bar are three dropdown menus: plan travel, travel information, and AAdvantage. What I like about these three options is that they encapsulate the before, during, and after of the flight experience. Plan travel gives you not only information about where American Airlines flies and what flights are available to get you there, but also resources to book lodging, acquire a vehicle rental, and even see what activities are recommended in your destination location. Travel information gives you information about the airports, your luggage, the airplanes, your flight, and more. Finally, AAdvantage is all about joining their rewards program, …show more content…
There are still generations for which traditional advertising still works, but the same way an advertisement from the 60s would likely flop in today 's advertising world, today’s advertising techniques will also become outdated, and social media will be, in my opinion, the key to what comes

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