Methods of effective communication with customers

Communication is a method in which organizations, people, environments send and receive messages to achieve an objective. Industries utilize communication types to enhance their corporate brand by keeping company employees informed about policy and business practice. Lombardo (2016) successful companies use a balance of both internal and external workplace communication to inform, persuade, and educate their constituents on business, product, or service information. Companies elevate their brand…

advent of the internet opened new avenues of communication. One with growing popularity, in this respect, is social networking. Chis andTalpos (2011) best describes the rapid evolution of social network as “It took 13 years for the Television to expand globally. 53 years for the radio and 7 years for the Internet. Facebook (the most famous social network) needed only 9 months (p. 84). The use of social networking has evolved the methods of communication used by the masses. Social networking…

Integrated Communication | Task 1 | December 2015 1. (A) Overview of ODEL Public Limited Company “ODEL is synonymous with fashion. It is defined by a unique identity and is a destination in itself. It is a brand loved, followed and enjoyed by many” attracting unmatched footfalls, both local and foreign customers. Softlogic Holdings PLC along with its subsidiary, Softlogic Retail (Pvt) Ltd, acquired ODEL PLC in 2014. Softlogic Holdings PLC is one of Sri Lanka’s rapidly growing…

2014). Everyday information and knowledge is shared in real time in different social media sites. Research says that the idea of integrated marketing communication (IMC) is to create consistency and interaction by combining marketing communication elements so that they support and enhance each other as well as to promote potential communication understandings (Duncan & Everett, 1993). Social media is a group of internet based applications that is built on the ethical and technological…

study is to improve customer satisfaction of this restaurant by reducing the waiting time of the queue while keeping the operational cost at a minimum. In order to validify the experiment, data was collected for three consecutive days during peak lunch hours (12:00pm – 2:00pm) and dinner hours (6:00pm – 8:00pm). The conclusive results state that the current system has an arrival rate of 121 customers/hour and a service rate of 73 customers/hour for food time and 68 customers/hour for register…

Internal (Communication with staff) Benny has a high standard of communication within the entire Todd’s leap staff/team. Benny communicates with his staff by having a monthly newsletter that provides all staff with an insight to customer’s opinions and experiences. This enables staff to be aware of how their job relates to the experiences of customers. If Todd’s leap staff feels that a customer is unsatisfied with their experience then Benny will endeavour to address the matter, rectify, improve…

Communication is a foundation skill, a process we connecting to people and seek for information. All communication involves senders and receivers who encode and decode message that are transmitted by different channel or level. As per “John Adair’s 100 greatest ideas for brilliant communication” (John Adair, 2011, p.7), communication is two way. Using the appropriate channel to communicate and avoid miscommunication and misunderstanding. 3.1 Communication Channel A team is only as good as its…

a crucial part in that success is strong leadership skills and a healthy employee/boss relationship. CEO Jay S. Schottenstein, who runs American Eagle Outfitters is an example of how communication can positively and negative effect an organization. This company uses a classical approach with a downward communication style. There is a lack of attentiveness towards employees but have a high understanding and care for production and clientele. I have personal experience on how corporate…

organization can strive and create customer satisfaction at continually lower real costs. "TQM is a management approach for an organization, centered on quality, based on the participation of all its members and aiming at long-term success through customer satisfaction and benefits to all members of the organization and to society." TQM is not a technique rather a philosophy of quality being everyone’s…

Safko (2010), “Social Media is the media we use to be social. That’s it” (p. 3). Humans have an urgency to relate, to share, to communicate and to live. Because of the growth of the internet, social media has become one of the most effective forms of two-way communication among people all around the world. Social media provides the opportunity to build relationships, through the variety of tools and technologies that include collaborative projects, blogs, micro blogs, content communities…