Strengths and Weaknesses of Under Armour

The key elements of Under Armour’s strategy: Under Armour’s mission is “To make all athletes better through passion, design and the relentless pursuit of innovation.” There are three main strategies that Under Armour uses: 1. Growth Strategy: - Continuation to broaden the company’s product offering to individuals in a variety of sports and activities - To achieve sales revenue of $4 billion by 2016, up from an estimated $2.2 billion in 2013. - Develop the global awareness of brand name and strengthening its appeal. 2. Product Line Strategy: - Product innovation i.e. UA designed Cold, Heat and All Season gear to meet the extreme temperature conditions that their clients were facing. - In-house marketing and promotions department. - Increase floor space exclusively to UA products in major accounts. -…

Averages When it comes to the industry averages for both Under Armour and Nike: the current ratio, return on assets ratio and profit margins ratio will be looked at for each company. Please note all numbers are in the millions or billions. The current industry average for Under Armour in regards to current ratio is 2.92 USD under the tab, Under Armour Balance Sheet in W2 in cell P8. The current industry average for Nike in regards to current ratio is 3.06 USD under the tab, Nike Balance Sheet…

The idea of Under Armour all started in 1996, when a 23 year old and former University of Maryland special teams captain, Kevin Plank, had an idea that revolutionized the “Armour” of athletes. Back in his playing days, Plank despised having to wear a cotton shirt underneath his uniform and pads. He and his teammates also hated having to change those sweat filled shirts over and over again during practices and game days. Frustrated with the sweat filled t-shirts, he set out to create a solution,…

Team Erie 1 Chandler Curry Samuel Roberts Colt Robinson Bryan Ruef Ralph Vater Under Armour Team Paper Below are the top priority issues that we believe Under Armour needs to address as well as the actions needed to steer Under Armour into an even stronger position that will challenge Nike’s leadership position. 1. Issue: Under Armour has a small share of the global market. Action: Continue current strategy of increasing global awareness. Create increased brand awareness through additional…

Rapid distribution network. • Offering multichannel selling. • Partnerships. • Strength customer experience. • Continue to try to reduce cost. • Understanding consumer behavior. • Keep track of financials. • Customer loyalty. • Providing merchandise that attracts consumers. • Providing a product that is a need and/or a want. • Making sure the company continues to innovate the best products. • Management commitment. • Employee dedication. • Customer satisfaction. • Global marketing. 2A)…

Under Armour’s rapid rise to success has to be credited to its brilliant strategic planning capabilities. The company continues to make key strategic moves to continue its growth and market share acquisition and a competitive sports apparel industry. Under Armour strategic plan is to outperform its competitors and gain market share from innovative design, and wider product selection. The goal is to achieve the competitive advantage of outcompeting rivals on the basis of differentiation features,…

market. Meaning, they were able to produce items that the competitors and consumers did not know they needed until it was launched in the way it was by Under Armour. When you play sports, you are always on the move, running, sweating, so the last thing you want is to be weighed down by wet clothes. The company focused on producing products that as described in the case as “drier, lighter, and more comfortable”. b. Why do you think they were able to achieve this success? i. The company was…

Under Armour or UA as it is often called, is recognized as an excellent example of an organization which has been able to successfully build its brand image in today’s uncertain markets. As a US company which started as a basement business, Kevin Plank, the founder of UA was able to apply innovative marketing tools and tactics to build a solid revenue base in the sports clothing/athletic goods industry. Under Armour is a good case study of the effectiveness of the four P's of marketing: place,…

Under Armour is experiencing Rapid Market Growth with Strong Competitive Advantage and that places the company in an excellent strategic position. Innovation won’t be a problem for Under Armour, it just need to maintain its innovative competence in Performance Apparel 's sales in Domestic Region by risking aggressively when necessary. To keep its position, Under Armour will have to concentrate on its current markets with products that generate most of its revenues. It will need to set a new…

Under Armour Introduction Under Armour, company is a clothing company that deals with different designs on clothes. It many comprise accessories that can be innovated so that they have a better outlook to the customers who are pleased with different designs and perspectives. Moreover, this company was established in early 1996 having an aim of changing how the athletes look regarding sweat-soaked cotton T-shirts. Under Amour, headquarters are located in Baltimore. However, this company works in…