When it comes to the industry averages for both Under Armour and Nike: the current ratio, return on assets ratio and profit margins ratio will be looked at for each company. Please note all numbers are in the millions or billions.
The current industry average for Under Armour in regards to current ratio is 2.92 USD under the tab, Under Armour Balance Sheet in W2 in cell P8.
The current industry average for Nike in regards to current ratio is 3.06 USD under the tab, Nike Balance Sheet in W2 in cell P8.
The current industry average for Under Armour in regards to return on assets ratio is 0.53 USD, which has been diluted, under the tab, Under Armour Income Statement in W2 in cell Q11.
The current industry average for Nike in …show more content…
The main weakness is able to be seen in the current ratio, which has seen a steady decline in the three-year period. A second weakness can be seen in terms of the debt-to-equity ratio, which saw a significant increase between 2013 and 2014. While it has decreased by 0.02 between 2014 and 2015, this may not be seen as a significant improvement. In regards to strengths, the free cash flow ratio can be seen as a positive strength due to the steady climb between 2013 to 2015. Another strength can be seen in the return-on-equity ratio which has also seen an increase over the three-year …show more content…
When it comes to Under Armour, this can be seen as a weakness. Whereas, for Nike this ratio can be seen as a strength. This could be due to the size difference between the two companies. While both are popular companies, Nike is a strong recognized brand that can be seen in both every day and professional sports settings on a regular basis. While Under Armour is utilized in the same manner, the name recognition may not be as strong. Nike is also able to see a significantly higher total cash flow amounts from operating activities than Under Armour sees, which could contribute to the