Under Armour Swot Analysis Essay

Decent Essays
1) Key success factors determining success in the industry:

• Creating a great image.
• High quality products at a low cost.
• Having convenient locations where consumers can buy your brand.
• Addressing consumers personal needs.
• Rapid inventory turnover.
• A strong marketing department.
• Attract different age and ethnicities with your product.
• Rapid distribution network.
• Offering multichannel selling.
• Partnerships.
• Strength customer experience.
• Continue to try to reduce cost.
• Understanding consumer behavior.
• Keep track of financials.
• Customer loyalty.
• Providing merchandise that attracts consumers.
• Providing a product that is a need and/or a want.
• Making sure the company continues to innovate the best products.
Management commitment.
• Employee dedication.
• Customer satisfaction.
• Global marketing.

2A) Strengths
• Under Armour has a strong brand image.
• Under Armour is one of the largest suppliers of athletic sportswear.
• Under Armour supplies many schools and professional teams with their apparel.
• Under Armour offers merchandise for all types of ages.
• Under Armour continues to increase its profit.
• Under Armour offers and continues to come out with high quality apparel.
• Under
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Under Armour is such a well known company that supplies many schools and professional sports teams from all over the world. With having so many people wearing this brand the brand almost promotes itself. However, I do believe that Nike is one of their biggest competitors and Under Armour needs to continue to be innovative to provide the best for its consumers. I strongly believe that this advantage is sustainable because Under Armour has been able to build customer loyalty based on their merchandise. With this being said Under Armour should continue to strive to lower pricing to better suit its loyal and new

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