How Social Media Has Changed Business Communication

The advent of the internet opened new avenues of communication. One with growing popularity, in this respect, is social networking. Chis andTalpos (2011) best describes the rapid evolution of social network as “It took 13 years for the Television to expand globally. 53 years for the radio and 7 years for the Internet. Facebook (the most famous social network) needed only 9 months (p. 84). The use of social networking has evolved the methods of communication used by the masses. Social networking allows “users to present themselves; express, establish, and maintain social connections with others; and articulate their own social networks” (Hsu-Hsien, 2011). Furthermore, the ease of utilizing social networking has enhanced connectivity among people; relationships are easier to establish, develop and …show more content…
Improved communication, in any aspect of the business, only serves to benefit the company. Operational communication of product information to consumers and stakeholders through the use of social networking has drastically changed business strategies for marketing. According to Phillips, McFadden &Sullins (2010), “traditionally, businesses and firms launched marketing and advertising campaigns targeted at individuals through printed media and audio-visual outlets. This strategy can be costly and effectiveness is difficult to measure (p. 96). The use of social networking has opened multifarious ways for companies to market their product to their target customers in an efficient and effective manner.Businesses are able to take advantage of social networking as a contemporary marketing strategy, through the utilization of onlineadvertising to interactively communicate with consumers, word-of-mouth promotion to publicize their product and database marketing to