Chipotle Mexican Grill

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  • Chipotle Mexican Grill Analysis

    Chipotle Mexican Grill (CMG) first opened its restaurant in 1993. The company’s concept of Mexican fast food made from fresh ingredients and customers being in line to pick toppings were still new and unheard of. Weirdly enough, people seem to accept and love it. Since its first opening, the company’s business has gone skyrocket and became an instant hit in the market. The success of the company was possible mainly for these two reasons - the company’s rapid growth rate as well as McDonald’s Corporation decision to invest in the company which resulted in more than 500 CMG units opened in 2005. After operating for 13 years since its first founding, CMG was able to go public (IPO) in 2006, a great feat for any company to make considering the…

    Words: 865 - Pages: 4
  • Chipotle Mexican Grill Essay

    To heighten the understanding of the current service system of Chipotle Mexican Grill, the objective of this project is to analyze one of the fastest consumer generative restaurants located on Yonge Street, downtown Toronto. The purpose of this study is to improve customer satisfaction of this restaurant by reducing the waiting time of the queue while keeping the operational cost at a minimum. In order to validify the experiment, data was collected for three consecutive days during peak lunch…

    Words: 1398 - Pages: 6
  • Case Study Chipotle Mexican Grill

    In 1993 Chef Steve Ells founded Chipotle Mexican Grill, his goal was to serve delicious food with the finest ingredients at an affordable price. When Chipotle first opened up their doors their idea was that just because their food was served fast, did not mean that their customers were going to have a “fast food experience”, instead they brought different techniques and interior design to their restaurant where they could provide fine dining to fast food type restaurants. Steve Ells has been…

    Words: 1953 - Pages: 8
  • Chipotle Mexican Grill Case Study

    Case Study: Chipotle: Mexican Grill, Inc. Jorge Sanchez Florida National University Strategic Management Chipotle: Mexican Grill, Inc. Chipotle Mexican Grill (CMG) is a U.S.-based fast-casual restaurant-chain specialized in Mission burritos and tacos, with a mission statement “Food with Integrity”, the restaurant is emphasized in using naturally-grown ingredients, and good quality food with contributions culled using sustainable farming practices. Founded on July 1993, Chipotle had 16…

    Words: 708 - Pages: 3
  • Queuing System Of Chipotle Mexican Grill

    Queuing System of Chipotle Mexican Grill Project Domain The service process selected for this project is Chipotle Mexican Grill (CMG) food ordering system. CMG is a Mexican cuisine fast food chain that offers a healthy focused menu in its 1,230 operated restaurants over the Unites States, Canada, and the UK. It is considered as one of the most popular and successful Mexican restaurants in the United States. CMG is a firm with a strong business model, impressive brand image, and a focused growth…

    Words: 1102 - Pages: 4
  • Case Study: Chipotle Mexican Grill Inc.

    Chipotle Mexican Grill, Inc. is the company we have decided to examine because of changes due to food safety issues, and additional changes that should be made. Chipotle Mexican Grill is a multi-national company in the food industry, serving mexican cuisine with a casual fast food dining experience the food is prepared in a way similar to Subway. Chipotle’s mission and values is centered around providing consumers with “Food With Integrity”, or serving food made with naturally grown…

    Words: 1460 - Pages: 6
  • Analysis Of Chipotle Mexican Grill Chipotle Mexican Grill was founded by Steve Ells in 1993. The concept of the restaurant was inspired by the foil wrapped mission-style burritos Steve ate while working in San Francisco, California. When he proposed the idea to his friends and family, they were not too supportive about it. His dad’s response was “So you have six years of pretty expensive schooling here, and it's going to be burritos and tacos? Are you serious?”.…

    Words: 1232 - Pages: 5
  • Summary: Chipotle Mexican Grill Inc.

    In the competitive environment there are four main companies that “raise” against Chipotle Mexican Grill Inc. These companies are Qdoba Restaurant Corporation, Fresh Enterprises LLC: and Rubio’s Coastal Grill. In a less direct way, publicly traded company Chipotle, also competes against Taco Bell Corporation (YUM) whom is the leader on Mexican fast food industry. Since May 2015 Chipotle operates more than 1,850 quick-casual restaurants which they also own. While Mswg (owned by Focus Brands)…

    Words: 355 - Pages: 2
  • Chipotle Swot Analysis Essay

    Out of all the companies I have come across as I tried to figure out which one I wanted to do for an advertising campaign for, chipotle stood out! This company is very impressive and has already taken big strides to take over the fast food industry and make people require more than the usual. Chipotle has made people realize that even though the food is fast, it can still be good quality and actually be made carefully unlike most other places. This one of the leading reasons people are willing…

    Words: 2224 - Pages: 9
  • Analysis Of Chipotle Crisis

    Companies who use this practice can improve their credibility in the eyes of the public, provided the establishment’s spokesperson addresses the issue in a compassionate and sympathetic demeanor. Chipotle employed this practice efficaciously following the backlash of this incident. On December 10, 2015 amid reports of patrons of their restaurant falling ill across the country, co-CEO and founder Steve Ells appeared on NBC 's the Today Show to address the food poisoning allegations. During the…

    Words: 1634 - Pages: 7
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