Chipotle Mexican Grill

Chipotle Mexican Grill (CMG) first opened its restaurant in 1993. The company’s concept of Mexican fast food made from fresh ingredients and customers being in line to pick toppings were still new and unheard of. Weirdly enough, people seem to accept and love it. Since its first opening, the company’s business has gone skyrocket and became an instant hit in the market. The success of the company was possible mainly for these two reasons - the company’s rapid growth rate as well as McDonald’s Corporation decision to invest in the company which resulted in more than 500 CMG units opened in 2005. After operating for 13 years since its first founding, CMG was able to go public (IPO) in 2006, a great feat for any company to make considering the…

To heighten the understanding of the current service system of Chipotle Mexican Grill, the objective of this project is to analyze one of the fastest consumer generative restaurants located on Yonge Street, downtown Toronto. The purpose of this study is to improve customer satisfaction of this restaurant by reducing the waiting time of the queue while keeping the operational cost at a minimum. In order to validify the experiment, data was collected for three consecutive days during peak lunch…

Chipotle Mexican Grill. III. a. Core Competencies and Key competitors i. Chipotle’s Short and Limited Menu gives it an edge in the restaurant industry; it’s unique, values customers and, it enables fast service. It offers a wide range of sides like cheese, salsa and guacamole for a great combination. Chipotle offers four items on its menu that have been dependable and proven for a while; Competitors have failed to imitate, and perfect this menu strategy. The limited menu also allows chipotle to…

In 1993 Chef Steve Ells founded Chipotle Mexican Grill, his goal was to serve delicious food with the finest ingredients at an affordable price. When Chipotle first opened up their doors their idea was that just because their food was served fast, did not mean that their customers were going to have a “fast food experience”, instead they brought different techniques and interior design to their restaurant where they could provide fine dining to fast food type restaurants. Steve Ells has been…

Steve Ells is the CO-CEO, founder, and Chairman of Chipotle Mexican Grill. Ells was born September 12, 1965 in Indiana, and Graduated from the University of Colorado at Boulder with a Bachelor degree in Art history. Chipotle Mexican Grill was founded July 13, 1993. The vision and mission of Chipotle is "to change the way people think about and eat fast food...finding and sourcing the very best ingredients raised with respect for the animals, the environment and the farmers." Overall, Chipotle…

Case Study: Chipotle: Mexican Grill, Inc. Jorge Sanchez Florida National University Strategic Management Chipotle: Mexican Grill, Inc. Chipotle Mexican Grill (CMG) is a U.S.-based fast-casual restaurant-chain specialized in Mission burritos and tacos, with a mission statement “Food with Integrity”, the restaurant is emphasized in using naturally-grown ingredients, and good quality food with contributions culled using sustainable farming practices. Founded on July 1993, Chipotle had 16…

Chipotle Mexican Grill is based out of Denver, CO and was founded on July 13, 1993 by CEO Steve Ells. Chipotle is currently rapidly growing and have a focus on quality ingredients. The company is part of the large fast food market and offers differentiated products in comparison to the typical Mexican fast food cuisine. Chipotle is listed on the New York Stock Exchange as CMG and had a stock price of $679.76 as of April 14. Chipotle’s current slogan is Food With Integrity and is what the company…

Queuing System of Chipotle Mexican Grill Project Domain The service process selected for this project is Chipotle Mexican Grill (CMG) food ordering system. CMG is a Mexican cuisine fast food chain that offers a healthy focused menu in its 1,230 operated restaurants over the Unites States, Canada, and the UK. It is considered as one of the most popular and successful Mexican restaurants in the United States. CMG is a firm with a strong business model, impressive brand image, and a focused growth…

Financial Practices As of December 31, 2014, Chipotle Mexican Grill, Inc a Delaware corporation operates 1,755 Chipotle restaurants in the US, 7 in Canada, 6 in England, 3 in France and 1 in Germany. Furthermore, the company also has nine Asian kitchen restaurants serving Asian cuisine and is also an investor of a Pizzeria local restaurant. The quarterly financial statements of the company includes all the accounts of its owned subsidiaries. Chipotle’s financial statements are prepared using the…

Chipotle Mexican Grill, Inc. is the company we have decided to examine because of changes due to food safety issues, and additional changes that should be made. Chipotle Mexican Grill is a multi-national company in the food industry, serving mexican cuisine with a casual fast food dining experience the food is prepared in a way similar to Subway. Chipotle’s mission and values is centered around providing consumers with “Food With Integrity”, or serving food made with naturally grown…