Lowe's

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    improvement industry is Lowe’s. “Home Depot achieved a growth rate of 8.2% and Lowe’s had a total comparable store sales growth rate of 6.2%”(Opinion: In Home Depot vs. Lowe’s, the winner is, 2015). Although Home Depot had a stronger fiscal year, Lowe’s is the closest competitor in the home improvement industry. In terms of leveraging paid, earned and owned media I will rank each separately on a 1-10 scale, 1 being the lowest and 10 being the highest. For paid media, I would rank Home Depot a 6 out of 10 and competitor Lowe’s an 8. For earned media, I would rank Home Depot a 7 out of 10 and Lowe’s an 8. Owned media, I would rank Home Depot a 9 out of 10 and Lowe’s a 5. Home Depot’s paid media efforts rank 6 points due to their effective IMC messages, and the need to refocus the creative concepts. https://www.youtube.com/watch?v=Ngt7CCEaVII Home Depot’s current “Let’s Do It” campaign is informative, simple and educational. The campaign is informative with showing consumers how the Home Depot helps them to finish their DIY projects, simple with short phrases, educational showing the different tools available through Home Depot and highlights a Home Depot exclusive product at the end. The billboard campaign follows the…

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    homes and apartment buildings. In the home improvement industry, Home Depot and Lowe’s are actually the two biggest dominators. Home Depot ranks number one, and Lowe’s ranks number two. Shares are about 27.2% and 18.4%. They are also the most important rivals of each other. In the US, Menard's, the third-largest, is also their competitor. Globally, European stores B&Q and OBI are also competitors.…

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    The satisfaction of the consumers makes them spread a good word of mouth which is a form of marketing. The company has financial resources that allow it to advertise its products through the media and various sources which convince more consumers to purchase from the company. These strengths are similar to Lowe’s company’s strengths. The company is the second largest retailer in the US market which increases this competitive position and advantage over the rest of the retailers. The size of the…

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    Home Depot’s fiercest competitor is Lowe’s. “Home Depot achieved a growth rate of 8.2% and Lowe’s had a total comparable store sales growth rate of 6.2%”(Opinion: In Home Depot vs. Lowe’s, the winner is, 2015). Although Home Depot had a stronger fiscal year, Lowe’s is the closest competitor in the home improvement industry. In terms of leveraging paid, earned and owned media I will rank each separately on a 1-10 scale, 1 being the lowest and 10 being the highest. For paid media, I would rank…

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    being doubled each year, and the customers increase from $4 million to $13 million as compared to the Lowes Company in the following year whose profits had been still low in some of the regions. Furthermore, Home Depot has been able to increase customer base by 34% with its market coverage while Lowe’s being able to increase by 23% in 2008 and 2009. Although, with this been seen in previous years as an accomplishment starting from 1998 to 2004; the company has on file a constant 10% increase of…

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    Storm Door Research Paper

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    Making the decision to add or change a storm door to your house can drastically change the look of your home. It is important to choose the right storm door that fits with the look of your house. When choosing a storm door, there are 5 main things to consider: Price, Material, Size, Handing, and Style. Pricing on Storm Doors First and foremost, you should stick to your budget. Storm doors range in price from around $100-$300 for standard size doors that you can find at Lowe's or Home Depot to…

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    The Home Depot’s efforts to provide the best in customer service is evident not simply on their website but in their stores. Talking with their staff makes it evident that they know what they are talking about and they are always happy to help even if it requires stopping what they were doing to provide a demonstration, that is assuming of course you didn’t already see it done at one of their many workshops they offer for free to the public almost every weekend. Then there are their prices which…

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    GENCO and Home Depot have teamed up to develop what they call the Home Depot Liquidations Do-It-Yourself Profit. Any return a consumer sends back to Home Depot ends up in the GENCO liquidation center where they prepare up to 500 pallets a day for resale at a discount price on GENCO Marketplace (GENCOMarketplace GMP, 2013). Nick Stoner, GENCO Marketplace Store Manager, says that most returns they process in the liquidation center are fit to be resold at nearly perfect shape, and that only a small…

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    000-50,000 different products. An emphasis on size and volume allows the Home Depot to remain profitable by selling more for less. This, in turn, allows the Home Depot to negotiate lower prices from the merchandise vendors, with the savings passed on to the consumer” The benchmark organization for comparison is Lowes (NYSE: LOW). Lowes is the second largest home improvement retailer worldwide. In 2014 Lowes had 1840 stores worldwide. “The company went public in 1961 and began trading on…

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    Home Depot Case Study

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    | 4 | | 5 | | Opportunities | | | | | | Global Expansion | | 0.20 | | 5.0 | | 1.00 | | China | | | Community Awareness | | 0.10 | | 5.0 | | 0.50 | | Community/Charitable Responsibility | Demographics Favor DIY Customers | | 0.05 | | 3.0 | | 0.15 | | Cultural Appreciation For Quality | Uncertain Economic Environment | | 0.10 | | 4.0 | | 0.40 | | Consistent Demand | Interest Rate…

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