Home Depot Campaign Comparison Essay

Improved Essays
Home Depot’s fiercest competitor is Lowe’s. “Home Depot achieved a growth rate of 8.2% and Lowe’s had a total comparable store sales growth rate of 6.2%”(Opinion: In Home Depot vs. Lowe’s, the winner is, 2015). Although Home Depot had a stronger fiscal year, Lowe’s is the closest competitor in the home improvement industry. In terms of leveraging paid, earned and owned media I will rank each separately on a 1-10 scale, 1 being the lowest and 10 being the highest. For paid media, I would rank Home Depot a 6 out of 10 and competitor Lowe’s an 8. For earned media, I would rank Home Depot a 7 out of 10 and Lowe’s an 8. Owned media, I would rank Home Depot a 9 out of 10 and Lowe’s a 5. When I think about paid media the first medium that comes to mind is television. https://www.youtube.com/watch?v=Ngt7CCEaVII
Home Depot’s current “Let’s Do It” campaign is informative, simple and educational. The campaign is informative with showing consumers how the Home Depot helps them to finish their DIY projects, simple with short phrases, educational showing the different tools available through Home Depot and highlights a Home Depot exclusive product at the end. The billboard campaign follows the “Let’s Do” campaign theme. The humorous pun about “ Our Pro Installers will floor you” is short enough that someone driving by
…show more content…
The Lowe’s Facebook page has over 3 million followers and the Twitter page has 200,000 followers. The page posts targeted home improvement information with pictures and additional external links similar to the Home Depot pages. However, Lowe’s received a higher ranking due to their consumer responsiveness. They respond to every comment made on the page positive or negative they use it to interact with consumers and troubleshoot customer service issues. Lowe’s does an excellent job keeping negative press at bay, which is why they received an 8-point

Related Documents

  • Improved Essays

    Handymen Essay

    • 538 Words
    • 3 Pages

    Poets often use figurative language and imagery to appeal to the five senses and express a main idea. This poem is called Handymen, by Cornelius Eady. The author uses similes, metaphors, personification and imagery to appeal to your senses and to express a main idea. Figurative language and imagery are used in the poem Handymen to express that handymen can fix things but regular people can't.…

    • 538 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    If the rivalry is greater they will have a lot of compensations that you will not because of their measure and magnitude. On should not contend on those intensities. Identify that one could have a great deal of impending to be improved and sturdier in behaviors that others cannot. Most likely one are additional sprightly and prepared to make alteration and acclimatize to tendencies and purchaser requirements and you can attach on an additional individual level with consumers. One should utilize these alterations to your benefit and contend as a dissimilar…

    • 1595 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    I did notice that the Lowe’s website allows customers to provide ratings and reviews, whereas Big Lots did not. Also Lowe’s posts on its Facebook page pictures of their products and a lot of mini short videos of people working on home improvement. I think it’s pretty effective. I watched a couple of those videos myself and seeing regular people working on making their houses look more beautiful, made me feel like those were simple things that even I could do on my own. Those pictures and videos had thousands of “Views” and feedback, way more than those content shared in the Big Lots Facebook…

    • 631 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Wb1 Business Answers

    • 692 Words
    • 3 Pages

    FINAL EXAM (Ryan Tunstall) MKTG415.WB1 SU16 Over the course of this term, you learned about different media used to market—advertise and promote—a business. Use this knowledge to answer the following questions. Follow the Rules at the end.…

    • 692 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    Home Depot Vs Lowes

    • 419 Words
    • 2 Pages

    In today's current Do-It-Yourself market, Home Depot is still leading over Lowes because of the online market push Home Depot has in place. A quick view of their online website shows how Home Depot appeals to the female audience, something marketing wise Lowes have yet to figure out. Or maybe, it is too late for Lowes to push the appeal of their store prices, products, and service to the female consumer. Home Depot has even went that extra mile of redesigning its stores to appeal more to women as part of their marketing strategy. The push toward women was subtle but powerful with commercials advertising paint and women doing the painting.…

    • 419 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    Target Swot Analysis Essay

    • 1064 Words
    • 4 Pages

    Walmart and Costco are strong competitors for Target that dominate the discount retail store space (Stone, 2014). The ability to thrive in this retail space it is important for the corporation to connect with the consumers as well as strong inventory management to improve profit margins. d. Company Analysis The Target Corporation has been in business for over 50 years. They have had a continued focus on guest experience and innovative technology solutions that have continued to provide them with growth opportunities and success.…

    • 1064 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    Allie Traw Ms. Henry ENG 104 16 March 2016 Target vs. Walmart Target and Wal-Mart are known as two of the most popular retailer discount corporations in the world. These two chain stores have a lot in common and they are very important in society today. Both of these chain stores are super-markets with a wide variety of items being sold daily. They both offer the same type of items and try to arrange affordable prices for all communities. People have different perspectives on both of these stores.…

    • 651 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Home Depot’s Diversity Home Depot’s objective is for all individuals to feel that they are treated fairly, and included. This involves individuals as customers, and employees. This organization pledges, “At The Home Depot Canada, we support and promote diversity as part of your core values. Our diversity and inclusion strategy represents our ongoing commitment to our associates and communities to prove an environment that is, and feels inclusive to all.” (Homedepot, 2015).…

    • 688 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Williams-Sonoma Case Study

    • 1189 Words
    • 5 Pages

    The company holds only 7.9% market share (FY10) to main competitor Bed, Bath and Beyond with an astonishing 34.4%. (William-sonoma.com/investors) BBB’s strategy is to offer competitive prices for quality products. Its’ target market is middle to upper middle class and this is the reason it fairs better in the current market. The Bombay Company’s strategy was to increase its’ footprint by increasing outlet store locations so it could offload clearance items and increase sales to the outlet mall customer base.…

    • 1189 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Bob Nardelli joined the Home Depot team in 2000, when it was already successful. However, he also joined during a time when the company had grown so rapidly so quickly that changes needed to be made. While he created his own change model, had he known about Kotter and Cohen’s 8-step change model, he may have met fewer challenges (Kotter & Cohen, 2002). When Nardelli first arrived at Home Depot, he was deemed an outsider of a close-knit organization. Nonetheless, the board had made the decision that he was the best person for the task at hand.…

    • 866 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In the Salvation Army’s advertisement “Why Is It So Hard To See Black And Blue,” is a woman in a white and gold dress. This dress in the picture is no ordinary dress, but ‘The Dress’ that was all over the media on whether the dress is white and gold or blue and black. This woman in the picture isn’t smiling, she is bruised and sad. The Salvation Army put a white and gold dress in the ad instead of black and blue to show that not everyone sees domestic violence.…

    • 821 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    When one thinks of television, the image that comes to mind is a stationary piece of furniture, usually containing a cable box attached to a monitor/screen. However, in Jason Mittell’s book, Television and American Culture, Mittell offers a more fluid definition of the concept of television. In the introduction and chapter 1 of Jason Mittell’s book, Television and American Culture, Mittell begins to break down what exactly constitutes the idea of television and goes into detail about the television industry and the roles the television industry plays in the creation, distribution, and transmission of television programs into viewers’ homes. In the introduction, Mittell argues that television is not a singular, immovable object, but is a type…

    • 802 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    SAHIL, ALTAMAS, SHERLIN Case Study Questions 10-15 – Analyze Walmart and Amazon.com, using the competitive forces and value chain models. WALMART & AMAZON Competitive Forces 1. Traditional Competitors: In this case Walmart number one competitor would be Amazon because Amazon is the world’s largest e-commerce retailer. No other retailer can match Amazon breadth of selection which is low prices and fast reliable shipping. It is also known as the “Walmart of the web” and is the world’s largest and most powerful online selling machine.…

    • 927 Words
    • 4 Pages
    Great Essays
  • Decent Essays

    Strategic Analysis Presentation H&M To what extent can H&M’s important resources and capabilities be sustained? -Describe resources and capabilities. VRIO framework The resources and capabilities of an organisation contribute to its long-term survival and potentially to competitive advantage.…

    • 1038 Words
    • 5 Pages
    Decent Essays
  • Improved Essays

    Advertisements are information that are intended to influence and prevail on their audience. Their purpose is to raise recognition of their commodity in the individuals whom they aim at, and to publicize the advantages and benefits of purchasing the product. Advertisements are seen and heard everywhere throughout our daily lives. The drive to work/school, watching TV and listening to the radio. You are being persuaded almost everyday of your life to buy or try out products without even realizing it.…

    • 724 Words
    • 3 Pages
    Improved Essays