Analysis Of The Walt Disney Corporation
“targeted audience” part is very important because advertising has become such a large multi-billion-dollar industry, that being able to reach your intended audience makes for a lucrative partnership with “the big 6” and advertising companies.
For example, The Walt Disney Corporation owns more channels than just the ones that share its namesake. These companies include: ABC broadcast network, Disney Channel, Freeform publishing, The History Channel, Lifetime Movie Network, Marvel Studios, Pixar Studios, AND a 32% holding of Hulu, an 80% holding of ESPN Inc., and 50% holding of A&E. If you didn’t know the name by now, then it should be painfully obvious at this point. The scarier thing is that each of the networks listed has even more subsidiaries that add to the reach of Disney. One example is ESPN Inc., it owns ESPN, ESPN2, ESPN3, ESPN on ABC, ESPNews, ESPN Deportes, ESPN Films, ESPNU, ESPN Classic, ESPN Now, SEC Network, and ESPN The Magazine… just to name a few (6).
Disney is known for that Iconic shape of one specific cartoon mouse, the symbol it’s self has changed as the years go on but Mickey Mouse’s head/ silhouette is always an easily recognizable logo for a company that everyone knows. The logo was originally adopted in 1991, 63 years after the original “Steamboat Willie” was produced (1). This was one of the many firsts for Disney allowing them to maintain their status of a multimedia powerhouse of the US. The very first completely animated feature length film was…