ESPN

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    ESPN Marketing

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    ESPN started with just two men when one, Bill Rasmussen lost his job as communications director for the New England Whalers in 1978. Bill’s dream, along with his son Scott was to change the way the news industry operated, and they did just that by creating the first 24-hour network, and the first to exclusively air sports news. The very first show to air was on September 7th, 1979, live from the ESPN studio. In 1983 they began to distribute programming internationally. After discovering that it was cheaper to rent satellite time from RCA for 24 hours rather than for five hours, Rasmussen decided to offer 24-hour sports programming on a national basis. RCA offered Rasmussen an easy payment program, so he used his credit card to lease space…

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    Mark Shapiro of ESPN came to the scene and had Smith hired there in October of 2003 (Pruett, 2013). Like Cosell, Smith had a “loud mouth style” that attracted Shapiro to come after him for ESPN who were struggling with ratings at the time (Pruett, 2013). Beginning as a general sports writer, Smith, at this point, is now an analyst on ESPN’s “NBA Shootaround”, their top TV show where they discuss basketball (Pruett, 2013). Even though Smith had made it this far, things didn’t stop here. Beginning…

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    Violence In Youth Sports

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    terminated. Although, Jones was not injured on the play, one may argue Tomlin’s intent may be violent 3. Media outlets such as ESPN spent several weeks analyzing the play to determine if it was intentional or just an innocent act. Several reporters pointed out that this is not Tomlin’s first ‘violent’ act on/off the football field. Despite the media’s discussion, the National Football League (NFL) fined Tomlin $100,000 dollars.3 The NFL referred to the rules and regulation of the league when…

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    ESPN, also known as the Entertainment and Sports Programming Network, is the worldwide leader in sports television. It reaches a large amount of sport fans around the world. ESPN is known to t the ability to reach an enormous amount of audiences makes ESPN the most watched sports channel in the United States. It is for this reason that they are able to make their viewers think about certain plays, as well as athletes in a light that many viewers wouldn’t think about. One great example of this…

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    “targeted audience” part is very important because advertising has become such a large multi-billion-dollar industry, that being able to reach your intended audience makes for a lucrative partnership with “the big 6” and advertising companies. For example, The Walt Disney Corporation owns more channels than just the ones that share its namesake. These companies include: ABC broadcast network, Disney Channel, Freeform publishing, The History Channel, Lifetime Movie Network, Marvel Studios, Pixar…

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    Michael Eisner states that, he “transformed the company into $1.8 billion in enterprise value, and a global media empire that valued at $80 billion” (Bio). However, he didn’t do this alone he “racked up $19 billion in the takeover of Capital Cities and ABC, which then create Disney as one the world 's biggest media conglomerates” (American Media Sharks). As in terms of what is a media conglomerate, that is a large company that owns smaller companies that widely use different programs for…

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    Tim Howard Research Paper

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    If you are a fan of soccer or know anything about the game. You would have sometime heard about the name Tim Howard. Tim Howard is considered one of the best goalkeepers in history. In my paper we will learn more about his childhood, beginning of his career, and his future and why I think he should be on a Wheaties box. Tim Howard didn’t grow up in a wealthy family and had to work hard to earn money for lunch at school. Tim and his brother Chris were always full of energy and always…

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    Skinny Bundles Case

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    When Disney announced their numbers for its fourth quarterly earnings in 2015, we saw a massive decline in revenue and subscribers from ESPN, a whopping 3.2 million subscribers in 2015 and a cumulative of 7 million subscribers within the span of two years, reported Nielsen. This major decline resulted from the acts of ‘cord shaving’ and ‘cord cutting, which is respectively when consumers opt in for ‘skinny bundles’ that does not include expensive programming and when they decide to cut their…

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    Don Hurta Rule Analysis

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    The “Don Hurta Rule” is exemplified by ESPN in the fact that they are always striving for growth and upholding their mission statement. As I have read through the text, one constant thing has remained in my mind. ESPN is always wanting to grow their brand, whether it be through acquisitions or broadening its services. ESPN is always willing to take a chance, and make it happen. Their superior leadership at the top end of the company allows them to take risks and grow the company. As stated…

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    George Bodenheimer is one of the most successful cable television executives of all time. Throughout his thirty plus year career at ESPN Bodenheimer was faced with many difficult personal and business decisions, his actions toward those decisions have shaped ESPN into one of the most successful sports networks of all time. The first decision that Bodenheimer face in his young career was if he should accept a job at ESPN working in their mailroom making $8,300 a year. At the time Bodenheimer was…

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