The owner compiled a staff of 80 personnel and a goal of broadcasting sports 24 hours a day, 7 days a week, and to be competitive against the “Big Three”, which consisted of ABC, NBC, and CBS. ESPN's first break came in 1980, with the airing of the NCAA March Madness basketball games that were not being aired on live television. This peaked the interest of sports fans, and prompted cable operators to sign on. ESPN, knew that in order to be and remain competitive in the broadcast market, they must be able to reach as many people in as many countries as possible. The solution to this goal was the ability to control the market through social media. That being said, ESPN generated 67.7 million total actions across the social networking universe, with the next network being 25.9 million away. The network started taking on top sponsors and receiving television and radio deals throughout the NCAA, NBA, NFL, NHL, MLB, Scripps National Spelling Bee and numerous other organizations. Mr. Rasmussen, the owner of this once small network that started in Bristol, Connecticut, succeeded not only in competing in the broadcasting market, but they have set the bar really high. Today, ESPN, The Worldwide Leader in Sports, reaches more than 100 million US households and is delivered in many languages to 200 countries around the world. With more advancements on the horizon, the broadcasting giants are looking forward to capitalizing even more with social-media, to satisfy the sports world, and continue its reign in an ever increasingly competitive
The owner compiled a staff of 80 personnel and a goal of broadcasting sports 24 hours a day, 7 days a week, and to be competitive against the “Big Three”, which consisted of ABC, NBC, and CBS. ESPN's first break came in 1980, with the airing of the NCAA March Madness basketball games that were not being aired on live television. This peaked the interest of sports fans, and prompted cable operators to sign on. ESPN, knew that in order to be and remain competitive in the broadcast market, they must be able to reach as many people in as many countries as possible. The solution to this goal was the ability to control the market through social media. That being said, ESPN generated 67.7 million total actions across the social networking universe, with the next network being 25.9 million away. The network started taking on top sponsors and receiving television and radio deals throughout the NCAA, NBA, NFL, NHL, MLB, Scripps National Spelling Bee and numerous other organizations. Mr. Rasmussen, the owner of this once small network that started in Bristol, Connecticut, succeeded not only in competing in the broadcasting market, but they have set the bar really high. Today, ESPN, The Worldwide Leader in Sports, reaches more than 100 million US households and is delivered in many languages to 200 countries around the world. With more advancements on the horizon, the broadcasting giants are looking forward to capitalizing even more with social-media, to satisfy the sports world, and continue its reign in an ever increasingly competitive