ESPN is a sports network channel that has evolved over the years, to become one of the most popular networks on television and radio. Bill Rasmussen, the owner and founder of ESPN, envisioned a 24 hour a day, 7 days a week program for sports enthusiasts. His vision started with a $9,000 credit card advance, which later saw a network begin to grow through investors, advertisers, content providers, satellite technology and cable systems. His staff to 9 in the first 9 months, expanded to a total of 80 at launch. ESPN has utilized the advancements in digital media and design to remain one of the top broadcasting networks in the ever competitive television and radio markets. Since its beginning, the sports network has continued to leave its mark
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The owner compiled a staff of 80 personnel and a goal of broadcasting sports 24 hours a day, 7 days a week, and to be competitive against the “Big Three”, which consisted of ABC, NBC, and CBS. ESPN's first break came in 1980, with the airing of the NCAA March Madness basketball games that were not being aired on live television. This peaked the interest of sports fans, and prompted cable operators to sign on. ESPN, knew that in order to be and remain competitive in the broadcast market, they must be able to reach as many people in as many countries as possible. The solution to this goal was the ability to control the market through social media. That being said, ESPN generated 67.7 million total actions across the social networking universe, with the next network being 25.9 million away. The network started taking on top sponsors and receiving television and radio deals throughout the NCAA, NBA, NFL, NHL, MLB, Scripps National Spelling Bee and numerous other organizations. Mr. Rasmussen, the owner of this once small network that started in Bristol, Connecticut, succeeded not only in competing in the broadcasting market, but they have set the bar really high. Today, ESPN, The Worldwide Leader in Sports, reaches more than 100 million US households and is delivered in many languages to 200 countries around the world. With more advancements on the horizon, the broadcasting giants are looking forward to capitalizing even more with social-media, to satisfy the sports world, and continue its reign in an ever increasingly competitive
The owner compiled a staff of 80 personnel and a goal of broadcasting sports 24 hours a day, 7 days a week, and to be competitive against the “Big Three”, which consisted of ABC, NBC, and CBS. ESPN's first break came in 1980, with the airing of the NCAA March Madness basketball games that were not being aired on live television. This peaked the interest of sports fans, and prompted cable operators to sign on. ESPN, knew that in order to be and remain competitive in the broadcast market, they must be able to reach as many people in as many countries as possible. The solution to this goal was the ability to control the market through social media. That being said, ESPN generated 67.7 million total actions across the social networking universe, with the next network being 25.9 million away. The network started taking on top sponsors and receiving television and radio deals throughout the NCAA, NBA, NFL, NHL, MLB, Scripps National Spelling Bee and numerous other organizations. Mr. Rasmussen, the owner of this once small network that started in Bristol, Connecticut, succeeded not only in competing in the broadcasting market, but they have set the bar really high. Today, ESPN, The Worldwide Leader in Sports, reaches more than 100 million US households and is delivered in many languages to 200 countries around the world. With more advancements on the horizon, the broadcasting giants are looking forward to capitalizing even more with social-media, to satisfy the sports world, and continue its reign in an ever increasingly competitive