Don Hurta Rule Analysis

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The “Don Hurta Rule” is exemplified by ESPN in the fact that they are always striving for growth and upholding their mission statement. As I have read through the text, one constant thing has remained in my mind. ESPN is always wanting to grow their brand, whether it be through acquisitions or broadening its services. ESPN is always willing to take a chance, and make it happen. Their superior leadership at the top end of the company allows them to take risks and grow the company. As stated earlier one of the primary thoughts at ESPN is to expand without compromising the brand. ESPN has done that very well since they started. Don Hurta really put this in perspective for the company when meeting with executives saying, “if you’re not taking

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