Customer loyalty programs

relatively disagree or unsatisfied, 4 is natural and score 5 to 6 can be assumed as relatively agree or satisfied (Robbins, Heiberger 2011, Wan Edura Wan Rashid, Hj. Kamaruzaman Jusoff 2009). Hence, the dimension with score below 4 should be defined as customer dissatisfaction on service quality. “Tangibility” covers four statements, the mean of “modern-looking equipment”, “visually appealing physical facilities”, “neat hotel staff” and “visually appealing materials” are 6.34, 6.25, 4.12 and…

1. What personal doubts and practical fears did you have when you were starting your business and how did you get past them? Them: Some of my biggest fears when creating Work2Hard copyright infringement and and developing my brand. I didn’t want my clothes to look like everyone else’s clothes. I wanted them to be stylish, good quality, and affordable for all price points. I wasn’t afraid that my product was going to look like other products on the market, but I was afraid that my product would…

BCGMATRIX HISTORY: The Boston Consulting Group (BCG) is a global management consulting firm with 82 offices in 46 countries founded in 1963.The BCG matrix was developed by BRUCE HENDERSON of the Boston Consultancy group in the year 1970s. INTRODUCTION: The BCG matrix is also called as the “Growth Share matrix”. This is the most popular matrix to describe a corporation’s portfolio of business or products. BCG matrix is based on the premise that majority of the companies carry out numberof…

Characteristics Affecting Customer Behavior: Consumer behavior focused how individuals, groups buy, use and dispose of goods, services to satisfy the need and demand. Consumer behavior is a changing process. It changes the customer buying process. Customer behavior can be changes by various factors, this types of factor make changes to take their own decision in the right time in right situation. Consumer buying behavior influenced by cultural, social and personal factors. Cultural Factors:…

are ways customers can lose their money and it is hard for them to lose their profits, so we have to study carefully before we invest in any company. However, there are ways some employees will use bribery to gain more profits and will give unethical advice or information about the business to close deals and sign contracts. Have you ever worked with an unethical productive employee when you are in a hurry? What should we do to reduce or terminate unethical productive employees? Customers should…

its customers with one to one marketing. What is One-to-One Marketing? According to Tanner, J., & Raymond, M. (2010, February 1) the concept of One-to-One was proposed by Don Peppers and Martha Rogers in their book called- The One to One Future. The book discusses what the world would be like after Mass Marketing ended. One to One marketing simply put is a strategy that relies on getting to know the individual choices made by a customer, and then tailoring marketing outreach to each customer…

success of a restaurant can be markedly great, and the interior design sets the mood of the restaurant and the customer in many ways walls, furniture, utensils, textures and colors, staff, employee dresses, paintings, lightings, and carpets, everything is representing the restaurant. Interior and Exterior has many effects on a restaurant 's outlook, it can hurt the restaurant or draw customers to the restaurant. They must also be knowledgeable about the many types and characteristics of…

According to the Oxford English Dictionary, hospitality means “the reception and entertainment of guests, visitors or strangers with liberality and goodwill.” (Clayton W. Barrows, 2009). As we come to an end of hospitality, there are a number of aspects that we have learnt. I have broadened my thinking to consider the value of hospitality and what it is to be hospitable. Commercial hospitality focuses mainly on profit making but private and public hospitality do focus on the host and guest…

A situational analysis is used to identify a company strength and weakness. This process help a company understand the business and their customers. It identifies the internal and external threats the may prohibit a business performance. La-Natural is developing company and situational analysis will be essential to company success. La-Natural is a new company establishing its brand in the skin cares industry. The assessment of the company strength and weakens will help…

just the good things that the managers want them to see, but see all things before that extra polish is applied prior to arriving announced. A Gemba walk can be used by many more than just leaders. Gemba walks provided by customers can provide immediate feedback on marketing, customer service, and see things from another perspective to find out exactly what is going on. In Creating a Lean Culture: Tools to Sustain Lean Conversions, Third Edition, Chapter 12, the author discusses the…