Customer loyalty programs

Creating a loyal customer base is the primary goal of most businesses. A loyal following is vital to ensure that you have repeat customers who are willing to give referrals and spread positive word of mouth in the community. Auto dealers have a tricky task, considering that most customers only purchase cars every several years. A recent survey from Auto/Mate Dealership Systems revealed some essential information about how dealerships build customer loyalty. Reward Programs Customer rewards programs are becoming more popular with auto dealerships. The survey revealed that 54% of dealerships asked already have a rewards program in place with another 19% either thinking about or working on implementing one soon. However, a separate study found…

Usage of Apple Pay, a mobile payment service from Apple that lets customers make payments using their iPhone or iWatch devices, has been increasing ever since its first introduction in 2014. About 3.6 million people have used Apple Pay at least once. (LOW, E. (2015, July 28). Apple Pay Partner Stripe Gets $5 Billion Valuation. Retrieved July 30, 2015.) This number is growing thanks to the increase in frequency of transaction and the growing iPhone 6 user base. According to a study by Auriemma…

Presently, Tim Hortons’ annual “Roll Up the Rim” campaign is an effective strategy, attracting customers by offering them a chance to win and gain more than what they paid for (CBC, par. 12). This method mimics lotteries, attracting customers to play by consistently buying during the duration of the contest. Regrettably, although the campaign has been a hit for the last 30 years, it is slowly losing the younger generation’s interest because Millennials no longer feel motivated about the chances…

purchase an item at a business a common question is usually asked. Would you like to sign up for our loyalty program? The practice of businesses offering loyalty programs is being used as a tool to reward consumers for their continued loyalty. The rewards can include things such as accruing reward points per dollar spent to get free items, achieving a higher customer status, or having access to special deals. These programs are a way for businesses to create win-win situations while building…

this information allows us to spot trends not only in the frequency of purchase but further into how much people are spending at lunch and dinner. This will allow us to develop our prices and cost structure to ensure that we are pricing our menu so that it is affordable to customers while maintaining our image. This question is important as people have different spending habits in different situations and locations. In our case, we want to know how much…

through providing sales that satisfy customers, and rewarding them for their spending consumers are more than likely to come back (Jonathan,2015). Research also notes that loyalty programs are made to promote long term shopping in a food chain for future shopping. Article remarks “loyalty programs are the key source of information that can be used to manipulate consumer behaviour” (Jonathan, 2015). The article discusses that through the loyalty card supermarkets have access to customer…

yields,” write Faulkner & Cebul (2014). These technologies are the future of agriculture. John Deere has focused on innovations, technologies, and patents and has invested heavily into research and development for numerous reasons. With an expected nine billion people to feed worldwide by the year 2050, agriculture will continue to be a critical market. It is imperative that food production increases upwards of 60% by 2050 to meet human consumption needs (Gruley & Sing, 2012). John Deere is a…

noticed, appropriate help will be notified and dispatched. In India, they are using “pattern mining approach for recognizing low level human activity and detecting fall” (Sweetlin Hemalatha, 2013). The compromise that family members have to deal with is the idea of their loved one constantly being monitored. Besides saving peoples’ lives, Data Mining can also save their money. Businesses are using loyalty cards to voluntarily collect information on customers. These data tend to range from…

credit limit, credit cycle, minimum payment and grace period can bring richer financial benefits than you could ever imagine. Gives you complete access to the world of credit cards and imparts great amount of knowledge to help decide on kind of credit card that suits your needs and fill your pockets with richer benefits. Paying Bill on Time nothing can help you more in saving good money on your credit card compare to paying your credit card bill on time. This will guarantee you won 't spend a…

generated from a positive customer relationship have proven to be a valuable resource. These loyal customers can offer a business a constant customer base, more frequent purchases, higher profit margins, and a group of peer-trusted supporters who voluntarily market the firm to prospective customers (Reichheld and Sasser, 1990). Additionally, evidence shows it costs much more to attract a new customer to a business than to get a current one to purchase again. For these reasons, marketing managers…