Eaton Centre Case Study Answers

Knowing how many times people (if at all) eat out at the Eaton Centre tells a few things. It begins by informing us on the frequency that people already purchase meals from existing restaurants, our competitors. Based on the frequency of purchases per week, we can assume that those who are purchasing more frequently probably prefer to spend less on their meals due to the costs associated. Using this as a transition question into price, we can get an idea of the frequency of purchase while the next pricing questions will ask for the specifics. Together, this information allows us to spot trends not only in the frequency of purchase but further into how much people are spending at lunch and dinner. This will allow us to develop our prices and cost structure to ensure that we are pricing our menu so that it is affordable to customers while maintaining our image.

This question is important as people have different spending habits in different situations and locations. In our case, we want to know how much …show more content…
This question aims to understand the degree of influence a loyalty program has on encouraging customers to purchase from our restaurant. While the previous question notes how many customers currently use a loyalty reward program, we want to understand if it affects their decision-making. Together, both questions can help determine whether to implement a loyalty program as a promotional strategy or not. For example, if many customers use a loyalty program but find that it doesn’t influence them on returning to a restaurant, then we can determine that another promotional strategy might be more effective. While the question is somewhat general in its nature, we may later wish to determine more information about consumers and the effectiveness of a loyalty program at our restaurant in another future