This question is important as people have different spending habits in different situations and locations. In our case, we want to know how much …show more content…
This question aims to understand the degree of influence a loyalty program has on encouraging customers to purchase from our restaurant. While the previous question notes how many customers currently use a loyalty reward program, we want to understand if it affects their decision-making. Together, both questions can help determine whether to implement a loyalty program as a promotional strategy or not. For example, if many customers use a loyalty program but find that it doesn’t influence them on returning to a restaurant, then we can determine that another promotional strategy might be more effective. While the question is somewhat general in its nature, we may later wish to determine more information about consumers and the effectiveness of a loyalty program at our restaurant in another future