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Tim Hortons Executive Summary

Tim Hortons Executive Summary

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For the purpose of achieving earnings growth in the long run, the following long-term strategic plans for 2014 to 2018 were proposed by Tim Hortons.
Tim hortons aims to explore larger market share in the Canadian market by using different techniques, including “delivering the ultimate guest experience”, “leveraging technology”, “differentiated innovation”, “narrowing average cheque gap”, and “continued restaurant development” (Tim Hortons Outlines Plans For Winning In The New Era, 2014).
Tim Hortons plans to seek higher profit in the global market by expanding its restaurant chain internationally, with the first target market in America (Tim Hortons Outlines Plans For Winning In The New Era, 2014).
For the financial aspect, Tim Hortons aims

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