Fast Food: Four Big Names Lose

701 Words 3 Pages
The article Fast Food: Four Big Names Lose is a textual analysis of different fast food restaurants and what consumers actually want from them. In the article thy describe the criteria customers used to judge some of the top fast food chains. Some of the criteria they used included service, value, and quality. The article goes on to use these criteria to compare restaurants like McDonalds, Wendy’s, Taco Bell, Chipotle, Subway, and Chick-fil-A. Consumer Reports, the author, shows in the article that some of the bigger names in business including McDonald’s, Burger King, and Wendy’s rate as some of the worst restaurants in comparison to some of the lesser known places like In-N-Out Burger, Burgerville, and Culver’s. Classifying and dividing …show more content…
The writing strategy, classifying and dividing is used throughout the article. The author first uses it to divide his paper up with subheadings like, “Diners want better food,” “Cheap food may not be a bargain,” and “Consumers talk thin but eat fat.” The article also classifies certain restaurants into different groups to more easily compare the restaurants by the type of food they serve. For example, on page 785 the restaurants are classified by “Mexican food,” “Chicken,” “Sandwiches and subs,” and “Pizza” (785). Within the classifying and dividing in this article, there is also …show more content…
Some of the more apparent examples include the charts and the boxed in sections within the text. In the subtitle “Who makes the best fries?” the author compares and contrasts which place has the best French fries. In the section he concluded that Wendy’s has the best fries because, “it’s fries were ‘a bit more potato-y’” (781). Another comparison found in the article was found under the subtitle “How good are the chains’ main dishes?” Under this subtitle the author uses four different charts to compare the taste of the main dishes from different chain restaurants. The author used the charts to compare the restaurants within their main dish specialty. He also ranked them to show which one has the best in their dish of specialty. Another chart found in the heading “Ratings: Fast-food chains” goes more into depth with the comparisons. It actually divides the rankings into subsections like food, value, staff, and speed. These subsections were also used in the overall

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