Chuck Taylor All-Stars

Are you in the market for a quality shoe? How about a fashion icon with a wealth of American history behind it that is instantaneously recognizable by nearly everyone? The All-American Chuck Taylor All-Stars by Converse has flourished through the decades and remains as one of the most popular and fashionable footwear around. Icons established and cemented Chuck Taylors into American culture. In cinema it has many cameos in American classics, in sports it was historically the most popular sneaker, and since its conception many musicians have sung about and sported and the All-Stars. Converse All-Stars invoke thoughts of nostalgia, American pride, fashion, utility, and status. The now 100 year old sneaker has made its mark on the world and will…

Introduction: This case study will analyze the promotional culture behind Converse shoes. The provided research will detail how a simple rubber soled shoe has been able to stay not only relevant, but heavily popular since 1917. This will be achieved through the close examination of the company 's background, and evaluation of promotions and consumer reactions. Where the company are situated in regards to the ‘spectacle’ will also be addressed. Background: “Converse is to footwear, as Coca Cola…

During World War II, they were the official training shoes of the U.S. Military”. This text indirectly states that shoe marketing can make lots of money. This is implied because if your sneaker is representing the USA’s Olympic team for 32 years—8 Summer and winter games-- and represents the USA’s military, you know that lots of money is being made by consumers wanting to have the same sneakers as soldiers and Olympians. This would also make the Chuck Taylor brand lots of money from marketing. A…

wear it for basketball. When basketball shoes change, so do prices. Today, an average price of basketball shoes are 120 dollars. Basketball shoes used to be 60$. There are multiple reasons why the price of basketball shoes have changed. For example, there used to be Converse Chuck Taylor. Now, there are huge companies like Nike and Under Armour. Today there are 100s of sponsorships with NBA pro's making new shoes every year. There are 12 different kinds of Lebron shoes. The price changes on the…

wielding boundless power. With the launch of Superman in 1938, Jerry Siegel and Joe Schuster catalyzed what is today known as, the Golden Age. In All Star Superman, Grant Morrison attempts to synthesis previous Superman stories and interpretations by creating a timeless piece. In issue #1 of the series, Superman was given a death sentence after venturing too close to the sun. Superman is fighting the clock as there are twelve issues in the series which symbolizes the amount of months Superman…

This season, it is no secret that the Cleveland Cavaliers desperately need help at the backup point guard spot. With no solid backup option behind All-Star Kyrie Irving, he has had to log a lot of minutes. Right now, he is averaging 35.2 minutes per game. The Cavaliers know that if they want to make it back to the NBA Finals and defeat the Golden State Warriors, they need another option behind Irving. On Saturday, Marc Stein of ESPN reported that the Cavs could target either Utah Jazz point…

United States Military including Ted Williams, Joe DiMaggio, and Stan Musial (Robert Weintraub). Most troops spent around 40 days in combat; the majority of soldiers who were drafted were lower ranking and put on the front lines. Back on the homefront women began working as welders, electricians and riveters in defense plants (History.com). Most professional baseball players got special rolls in the military. Huge stars like Joe DiMaggio and Ted Williams were stationed in Hawaii (an American…

In today’s day and age of baseball, we are all living in the so called, Steroid Era. It is named the Steroid Era because players over the last two decades have been caught using performance enhancers, which has become the latest major problem in the MLB. Performance enhancing drugs, which are commonly known as PED’s, means basically what it states; it enhances a player’s performance on the field. Over the last few years, members of the BBWAA have not voted in players that have been caught using…

baseball and made a good path for others to follow. Jackie led the way for other black players on the Dodgers, including Roy Campanelia and Don Newcombe. In 1949, these three dodgers along with Larry Doby of the Cleveland Indians, became the first African Americans to play in the all-star game. (Rafer 481) This evidence suggests that Jackie Robinson not only opened the gate for others but was the first black player. Then, Jackie Robinson not only was the first black player to play in the MLB,…

Trout is easily the best defensive player in the game and easily blows away all other outfielders. As his strong point in the game Mike, in all honesty, shows everyone how it’s done. Trout has an insane fielding percentage of .993, that being said he makes a play on a ball hit in his general vicinity about 99.3% of the time whereas the league average is about .980 (MLB.com). Now one might ask does one percent or 60 point on an OBP or a batting average really matter? Yes it really does! Baseball…