Cartesian product

“ Here’s the deal. Open your eyes. Your life is a lie.” These words, written by Andrew VanWyngarden, are pure genius and totally apply to Truman Burbank’s life. Mr. Burbank was born and raised in on the little island of Sea Haven. During the first thirty years of his life, he remained in Sea Haven, never knowing he was actually on a movie set and his whole life was a lie. The movie The Truman Show is an indirect satirical look at reality tv, making comments about the “controlled” reality these…

affordable products supplemented with high quality customer service. This position was reinforced by our strategy to be conservatively aggressive; specifically, attacking our competition when appropriate, being cost-oriented, and improving our operations. In the following memorandum, we assess our products, objective achievement, key competitors, performance, and long-term strategy for sustaining Sennott Set-Top Suppliers. Products Sennott Set-Top Box Suppliers offered three different…

food and beverage industry, driven by the reputation of its unique drink infused with Chinese herbal concentrate. However, a strategic analysis of HP through SWOT and Porter’s Five Forces (1979) exposes weaknesses in operating a seasonal and single-product business. This essay supports HP’s expansion into the Australian juice industry which has experienced steady 9.8% annually growth between 2011-2016 (Tonkin 2016, p. 3), benefiting most from pursuing a differentiation strategy. Strategic…

million visits. The industry, as a whole, employed almost three hundred fifty thousand people, half of them being part-time employees, in 2014. These figures do not include the other spectrum of the market which can be broken up into beauty and aging products as well as…

diet did not conform to the serving numbers recommended in CFG. I’m not consuming nearly enough milk or grain products while my meat and alternatives intake is astronomical in comparison. I predicted that my milk and alternatives score would be very low as I don’t include dairy products in my diet other than chocolate milk and creamer in coffee. Because of the avoidance of dairy products, my milk and alternatives servings value was very low. The CFG also suggests that we make at least half of…

Kiwifruit is now the largest horticultural export product by far. However, a more recent industry that is taking advantage of technology is the wine industry. New Zealand is becoming a major player on the international market in the wine industry due to advances made in the technology of fermentation equipment…

causes - by linking fund raising to the firm’s product sales. This philanthropic view of “Doing better by doing good” was considered as a WIN-WIN-WIN situation for all parties – Corporates develop a socially responsible image with better bottom-lines; Non-profits receive funds with cause awareness and Customers feel…

dairy products have taken many diverse and interesting forms. No product -from cheese to milk- was colorfully explored quite literally like yogurt in the late 80s, 90s, and early 2000s. In an effort to get parents to buy yogurt that would not be chucked instantly by their kids, big corporations decided to include colorful sprinkles, cookie pieces, and further diversify the flavor base of the usually bland yogurt cup. One product that survived the consumer demand for healthier food products in…

Product positioning is the next step to consider once the segmentation and targeting processes are completed. Product positioning is a crucial part to market segmentation process because it determines how consumers view a particular product. According to MKTG 8, “Positioning is the place a product, brand, or group of products occupies in consumers’ minds relative to competing offers” (Lamb, Hair, & McDaniel, 2015, p.155). Consumers are constantly comparing products to ensure that they are making…

As I knowingly inspect the world I live in, that is the world I believe to be true, occasionally I question whether or not what society tells me about my life holds any legitimate truth. It’s unfathomable to imagine that my world isn’t real; considering the thought of the government or someone of higher power manipulating me to believe their perjury is unnerving. I generally shut these thoughts down as they rush through me, making them leave as fast as I let them come in, for it is too…