Over the course of LINKS Simulation, Sennott Set-Top Suppliers collaborated in order to support its identity: a firm known for its functional and affordable products supplemented with high quality customer service. This position was reinforced by our strategy to be conservatively aggressive; specifically, attacking our competition when appropriate, being cost-oriented, and improving our operations. In the following memorandum, we assess our products, objective achievement, key competitors, performance, and long-term strategy for sustaining Sennott Set-Top Suppliers.
Products
Sennott Set-Top Box Suppliers offered three different products during the last nine quarters. Two products were sold in the metaware industry and one was sold in the …show more content…
This was successfully accomplished by establishing our identity as a firm known for its functional and affordable products supplemented with high quality customer service. Specifically, we offered various products, reconfigured products, and adjusted marketing and service operations to satisfy consumer and market needs as the LINKS Simulation progressed.
In terms of market share, we led the industry at 39.4% and 38.6% in quarters 12 and 13, respectively. Regarding net income to revenues, we ranked near the top of the industry at 3.3% and 2.7% in quarters 12 and 13, respectively. Furthermore, in quarters 12 and 13, we achieved the highest customer satisfaction rating at 35.2% and 38.8%, respectively.
Key …show more content…
This continued to be true through the remainder of the LINKS Simulation. A component of our objective was to satisfy consumers’ expectations with high-quality customer service. Firm 2 continually had high customer service perceptions, however this was offset with their pricing and product strategy. Once we raised our service perceptions in addition to our already implemented product and pricing strategy, we were able to pull ahead of Firm 2. Product quality also appeared to be an important characteristic of their products, while it was not as of much importance to our
Products
Sennott Set-Top Box Suppliers offered three different products during the last nine quarters. Two products were sold in the metaware industry and one was sold in the …show more content…
This was successfully accomplished by establishing our identity as a firm known for its functional and affordable products supplemented with high quality customer service. Specifically, we offered various products, reconfigured products, and adjusted marketing and service operations to satisfy consumer and market needs as the LINKS Simulation progressed.
In terms of market share, we led the industry at 39.4% and 38.6% in quarters 12 and 13, respectively. Regarding net income to revenues, we ranked near the top of the industry at 3.3% and 2.7% in quarters 12 and 13, respectively. Furthermore, in quarters 12 and 13, we achieved the highest customer satisfaction rating at 35.2% and 38.8%, respectively.
Key …show more content…
This continued to be true through the remainder of the LINKS Simulation. A component of our objective was to satisfy consumers’ expectations with high-quality customer service. Firm 2 continually had high customer service perceptions, however this was offset with their pricing and product strategy. Once we raised our service perceptions in addition to our already implemented product and pricing strategy, we were able to pull ahead of Firm 2. Product quality also appeared to be an important characteristic of their products, while it was not as of much importance to our