Airtel Marketing Analysis: Analysis And Imparation Of Websites

CHAPTER IV
ANALYSIS AND INTERPRETATION OF DATA
1. Overall, how well does Airtel website meet your needs?
Table 4.01
Sl.No Level of need Fulfilled No. of Respondents Percentage
1 Extremely well 7 11.66%
2 Very well 19 31.66%
3 Moderately well 23 38.33%
4 Not so well 4 6.66%
5 Not at all well 3 6.66%
6 Never visited airtel website 4 5%
Total 60 100
Graph 4.01 INTERPRETATION:
From the above graph we can interpret that around 81% of customer needs are fulfilled by visiting Airtel website and 14% of customers are not happy with the website where as remaining 5 % never visited website.

2. Overall, how satisfied or dissatisfied are you with Airtel?
Table 4.02
Sl.No Level of Satisfaction No. of Respondents Percentage
1 Very satisfied 12 20%
2 Somewhat …show more content…
7. How much you as a customer satisfied with airtel network coverage
Table 4.07
Sl.No Level of Satisfaction No. of Respondents Percentage
1 Very satisfied 22 36.66%
2
Somewhat satisfied 26 43.33%
3 Neither satisfied nor dissatisfied 7 11.66%
4
Somewhat dissatisfied 2 3.33%
5 Very dissatisfied 3 5%
Total 60 100

Graph 4.07 INTERPRETATION:
From the above graph we can interpret that about 80% of customers are satisfied with airtel network coverage, however 8% felt not the same and reaming 12% were remain neutral.

8. How much you as a customer satisfied with airtel Internet and call rates
Table 4.08
Sl.No Level of Satisfaction No. of Respondents Percentage
1 Very satisfied 9 15%
2
Somewhat satisfied 20 33.33%
3 Neither satisfied nor dissatisfied 4 6.66%
4
Somewhat dissatisfied 19 31.66%
5 Very dissatisfied 8 13.33%
Total 60 100

Graph 4.08 INTERPRETATION:
From the above graph we can interpret that about 48% of customers are satisfied with airtel internet 7 call rates, however 45% felt not the same and reaming 7% were remain …show more content…
10. Is airtel the best service provider in the industry?
Table 4.10
Sl.No Level of Satisfaction No. of Respondents Percentage
1 Yes 29 48.33%
2 No 10 16.66%
3 Dint checked 21 35%
Total 60 100

Graph 4.10 INTERPRETATION:
From the above graph we can interpret that about 48% customers believe that they are been in the best service provider in the industry, however 17% felt not the same and reaming 35% dint checked.

11. Overall, how would you rate the quality of your customer support experience?
Table 4.11
Sl.No Level of Excellence No. of Respondents Percentage
1 Very positive 16 26.66%
2 Somewhat positive 21 35%
3 Neutral 19 31.66%
4 Somewhat negative 1 1.66%
5 Very negative 0 0%
6 Never experienced 0 0%
Total 60 100

Graph 4.11 INTERPRETATION:
From the above graph we can interpret that about 62% customers believe that they got quality service support, however 2% felt not the same and reaming 32% remained neutral.

12. Company has a good pricing system and service