Based on these competitive advantages, Husky has been able to charge a 10% to 20% premium for its products. Nevertheless, customers have not hesitated to buy Husky’s products because the amount of added value from Husky’s products can easily make up the price gap. (See Exhibit 1) Customers can expect 16.7% and 33.9% of higher productivity from Husky’s thinwall system and preform system, respectively. Plus, they can also expect 16.7% and 0.1% cost premium. As a total premium, Husky’s customers might be willing to pay 36.1% and 34.0% higher price than competitors for Husky’s thinwall system and preform system. Indeed, they also can expect some more advantages from Husky’s products, such as electricity cost saving, highly customized system, and
