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    1.1. INTRODUCTION & OBJECTIVE Rental Shopping is a team of positive minded and dedicated business professionals committed to becoming the world’s first choice for people requiring home appliance rentals. We are accountable and responsible for our own future; integrity and honesty are the backbone of our business ethos. We continually strive to provide the best possible marketing, administration, training and operational systems through the synergy of our team to ensure the profitable operation…

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    Swot Analysis Of Sunsilk

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    4.0 Recommendation of marketing idea In order to increase Sunsilk’s market share, there are few recommendation for its marketing plan. First, Sunsilk should increase the use of internet as its marketing and also public relations tools (County, 2009). As people’s life nowadays is usually “attached” with social media or internet, therefore, Sunsilk should focus on this method as it is more effective and also cost-saving. For instance, Sunsilk can have advertisement on social media like Facebook,…

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    Case Study Segway

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    Question 1 The Segway was considered to be bringing about the revolutionized transportation but the issue which has been making it to lag behind is that there was no innovation and the focus was on innovation. The innovation factor lacked in it as there was no creativity factor in developing the Segway. The aim which is evident in that Segway intended to make an invention but they had no innovation in making the product feel unique about its existence. The Segway team did not do a better work…

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    Product level A product is an item that offered for a promotion. A product should satisfy customer’s wants and need. It could be an item or a service to serve a customer. It also can be in physical or in virtual form. According to professor Kotler, there are five product levels in total such as core benefits, expected product, basic product, augmented product and potential product. Core benefits Core benefits are the first level among the five product level. This is the basic fundamental…

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    efficiently. And he/she is responsible for the profit or loss of the company as well. Midland department deals with works of MINDef and market in China. The Commercial Business Development deals with facility management, Project & construction and energy management. The Corporation and Business Development deals with corporate strategies, business development and corporate…

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    TARA-G Catering Services

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    Disclaimer: All characters and events depicted below are purely fictional. Any resemblance to a real person, living or dead is coincidental. However, this dialogue is a product placement for a real business enterprise. TARA-G Catering Services Characters: -STEVE OWOYOKUN, an undecisive maniac in his late 20s, easily agitated by unforeseen events, considers himself a scholastic democrat with high self-esteem and contemptuous gentility, most of all he relishes high-end delicacies. -MARK…

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    OUM BUSINESS SCHOOL BBUI3103 EMPLOYMENT AND INDUSTRIAL LAW ASSIGNMENT TITLE: Discuss the differences between ‘contract of service’ and ‘contract for service’. Choose TWO non-pecuniary terms from contract of service in the selected organisation where you have access to the information and analyse the non-pecuniary terms with regards to their compliance to the Employment Act 1955. Name: Tang Wai Mooi Matric number: 791208145414001 NRIC: 791208-14-5414 Telephone number: 012-3115965 E-mail…

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    Cafe De Coral Case Study

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    First, Café de Coral has wide knowledge of industry because it has 30 years of experience in managing diversified customer base. Compared with other restaurants, Café de Coral owns wide range of existing customer base. It helps Café de Coral’s future development by analyzing these data. Also, Café de Cora has is the largest Chinese fast-food chain in the world. Under Café de Coral which owns others restaurants such as The Spaghetti House, Super Super Congee & Noodle and so on. They are stand for…

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    already launched their hospitality business and are planning to have clubs and resorts across India. IHCL’s revenue, profits and leadership position can be at stake with the increase in number of new entrants in the market. 6.2. Bargaining power of suppliers If suppliers are highly dependent on business for their revenues, then suppliers do not hold the power. Trade unions and labor contractors hold the power as hotels business is a high labor intensive business. The power of property owners…

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    Patanjali Case Study

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    accidental. It was well planned. But there were a lot of incidents that shaped the brand personality and that too happened before its formation. The brand ambassador (who surprisingly has no equity in the business) is the reason the ‘brand’ happened. Mind it that I’m referring to the brand and not the business. Hence Baba Ramdev’s Patanjali. But how a holy man, who doesn’t even know the basic marketing strategies, who did nothing but yoga all his life, could make all the market leaders sweat?…

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