4.0 Recommendation of marketing idea
In order to increase Sunsilk’s market share, there are few recommendation for its marketing plan. First, Sunsilk should increase the use of internet as its marketing and also public relations tools (County, 2009). As people’s life nowadays is usually “attached” with social media or internet, therefore, Sunsilk should focus on this method as it is more effective and also cost-saving. For instance, Sunsilk can have advertisement on social media like Facebook, Twitter or Youtube which in fact the cost is lower than advertising on television and also more effective than printed advertisement such as advertisement board. Moreover, it will spread faster and wider on internet as internet is connected to world. …show more content…
At first, however, Sunsilk only use demographic segmentation for its product to divide its customers into distinct groups such as gender, age and life cycle, income and the list goes on. For example, Sunsilk divided its female consumer market into three groups based on age which are, female age 16-21, female age 22-40 and female age above 40 (“STP Analysis on Sunsilk”, 2016). Then they finally decided to separate the market into five groups which are Segment A, B, C, D, E based on benefits which each segment need difference benefit such as group who need nourishment for normal hair (Segment A), segment who need rich black shine for dull hair (Segment B) and so on. On the other hand, for its advertising, promotion and sales efforts, Sunsilk has use geographic segmentation, it divided the market into three groups which are European countries, Middle-East countries and Asia pacific countries (“STP Analysis on Sunsilk”, 2016). After done market segmentation, marketers should evaluate various segment and then select the segment as the company’s target. As mentioned before, Sunsilk mainly focus the female segment where male segment is usually ignored. In the earlier stage, Sunsilk usually target on the segment of female age 16-21 and 22-40 but at the time of promotional activities were implemented, all female segments will be focused. At last, they target the five segments of benefits and launched distinct produts types for each of the segments (“STP Analysis on Sunsilk”,
In order to increase Sunsilk’s market share, there are few recommendation for its marketing plan. First, Sunsilk should increase the use of internet as its marketing and also public relations tools (County, 2009). As people’s life nowadays is usually “attached” with social media or internet, therefore, Sunsilk should focus on this method as it is more effective and also cost-saving. For instance, Sunsilk can have advertisement on social media like Facebook, Twitter or Youtube which in fact the cost is lower than advertising on television and also more effective than printed advertisement such as advertisement board. Moreover, it will spread faster and wider on internet as internet is connected to world. …show more content…
At first, however, Sunsilk only use demographic segmentation for its product to divide its customers into distinct groups such as gender, age and life cycle, income and the list goes on. For example, Sunsilk divided its female consumer market into three groups based on age which are, female age 16-21, female age 22-40 and female age above 40 (“STP Analysis on Sunsilk”, 2016). Then they finally decided to separate the market into five groups which are Segment A, B, C, D, E based on benefits which each segment need difference benefit such as group who need nourishment for normal hair (Segment A), segment who need rich black shine for dull hair (Segment B) and so on. On the other hand, for its advertising, promotion and sales efforts, Sunsilk has use geographic segmentation, it divided the market into three groups which are European countries, Middle-East countries and Asia pacific countries (“STP Analysis on Sunsilk”, 2016). After done market segmentation, marketers should evaluate various segment and then select the segment as the company’s target. As mentioned before, Sunsilk mainly focus the female segment where male segment is usually ignored. In the earlier stage, Sunsilk usually target on the segment of female age 16-21 and 22-40 but at the time of promotional activities were implemented, all female segments will be focused. At last, they target the five segments of benefits and launched distinct produts types for each of the segments (“STP Analysis on Sunsilk”,