Direct Mail Advertising Is Inherently Risky
the right campaign, and when utilised correctly, direct mail is an invaluable asset. As with all successful advertising, a strong, clear, and persuasive message, and intimate knowledge of your target audience is critical.
Unfortunately, for too long, the American tobacco industry have been aware of this, and have run direct mail campaigns that encourage smoking, particularly targeting younger demographics. Empirical studies have consistently proven that these campaigns are effective. Unquestionably