Essay on Market Research Report about Welsh Recycling Campaign
support for these campaign (Welsh Assembly Government, 2010b; Welsh Assembly Government, 2013).
Oliver (2010) pointed that media relations and events management are two important elements when PR strategy as integrated communication management. Wales recycling have wide coverage in main national media and some local media. Using “Welsh, waste, recycle” as keywords to search in Guardian, BBC, the Independent and South Wales Evening Post, it can separately get 8530, 157, 41 and 1029 results (Guardian, 2014;