Bcg Matrix Essay

  • The BCG Matrix In Marketing

    The Application of the BCG Matrix In Marketing The BCG matrix is used to categorize strategic business units or product lines. This matrix analyzes two factors: market share versus market growth. The market share is the sector within a marked controlled by a particular company or product. Market Growth is the increase in the number of people who buy a particular product or service. The categories in the BCG matrix are: stars which have a high market share and a high growth rate. Cash Cows have a high market share as well, but have a low growth rate. Question marks have low market share and operate in high growth markets.The BCG matrix can help marketers with three aspects in the marketing mix: Product, Price and Promotion. The BCG matrix…

    Words: 764 - Pages: 4
  • The Apple BCG Matrix

    The BCG Matrix framework, created by the Boston Consulting Group, is an analysis tool companies can use to evaluate the strategic position of the business brand portfolio as well as its potential (De Kluyver & Pearce, 2003, p. 178). It does not, however, provide insight as to the profitability of the portfolio. The BCG Matrix uses four categories based upon the growth rate of that industry (market growth rate-y axis) and competitive position (relative market share- x axis). Therefore, it is…

    Words: 704 - Pages: 3
  • The BCG Matrix: Comparison

    The BCG matrix is a means of evaluating strategic business units on the basis of (1) their business growth rates and (2) their share of the market. Boston matrix by the famous American management expert, Boston Consulting Group Bruce Henderson, founder of the first in 1970. Boston matrix believe that the basic factors that determine the general structure of the two products: the market gravity and strength of enterprises. Gravity market including corporate sales (volume) growth rate , the…

    Words: 829 - Pages: 4
  • Business Unit Of The BCG Matrix

    The four (4) quadrants/business units of the BCG Matrix are: Stars, Question Marks, Cash Cows and Dogs. The Boston Consulting Group (BCG) Matrix is used by organisations to analyse whether their performance is either high or low, and indicate their market growth or position on the market, which is similar to the product life cycle, the introductory, growth, maturity and decline stages. Stars – represent a high market growth and high market share, and are leaders in the business world. The…

    Words: 1080 - Pages: 5
  • BCG Matrix: Characteristics Of Business Strategy For Amazon

    BCG matrix is a visual measurement of classifying four different market positions, stars, cash cows, dogs, and question marks. Organizations and business units are classified by their market share: how much the business unit dominant the market share, and market growth rate: how fast the entire industry increasing, in the market. This is a simple analyzing tool for consulting firms to illustrate a characteristics of business strategy of a certain company and the way how they should establish a…

    Words: 789 - Pages: 4
  • Case Study: The BCG Matrix Caldwell University

    BCG-Matrix Caldwell University The BSG-matrix was developed by the Boston Consulting Group in 1970. It was created to help corporations to analyze their business units. The matrix helps a company to assign resources and use it as an analytical tool in several branches of a business. The matrix is a four quadrant, strategic planning tool that place and organization's divisions as circles in a display. There are four divisions that the matrix consist of. First one are the questions marks, they…

    Words: 719 - Pages: 3
  • BCG Case Study: The Boston Consulting Group

    Group (BCG) Matrix and the Internal-External (IE) Matrix are designed specifically to enhance a multidivisional firm's efforts to formulate strategies. The BCG Matrix graphically portrays differences among divisions in terms of relative market share position and industry growth rate. The BCG Matrix allows a multidivisional organization to manage its portfolio of businesses by examining the relative market share position and the industry growth rate of each division relative to all other…

    Words: 1442 - Pages: 6
  • Advantages And Disadvantages Of Portfolio Analysis

    The situation has changed over time , and the unit that was, for example , a "star" , it becomes a "cash cow" , and that, in turn, sooner or later is " dog ." We emphasize once again that this approach assumes the existence of the experimental curve in the industry and the development strategy of each individual business is reduced to a simplified alternative : the expansion - contraction - maintenance activities (movement through the stages of product life cycle ) . Although in real life…

    Words: 4370 - Pages: 18
  • Case Summary Of The Case Study Of Gascoyne Gold

    Before reaching to the transformation of the modern eras, the BCG model only used to analyze about one or two separate divisions in their business (Healy, 1955). Thus, it also may be adapted to provide some approaching into the smaller businesses. Generally, the BCG model can be used by the small to medium-sized businesses which require them to calculate the position of the individual products rather than SBUs and also using the growth of the individual market segments for each of the…

    Words: 6774 - Pages: 28
  • Nike And Adidas Case Study

    The BCG matrixes suggest a way of testing and making sense of a company’s portfolio of product and market interest. The idea of BCG matrix based on the product life cycle theory that can be used to decide business priorities. The BCG matrix makes it easy to analyse the product range and helping to take decisions about products internal strategic analysis. The main idea behind the BCG matrix is that it is better for the company to get the bigger market share a product or the quicker market…

    Words: 2841 - Pages: 12
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