SZABIST
Analysis and BCG Matrix Report on Starbucks
Sarmast Bilawal khuhro 1245129
Submitted to Miss Tanzilla
8/21/2015
ENGINEERING MANAGEMENT -BEME
Contents
Introduction: 1
Vision Statement: 1
Mission Statement: 1
External Analysis: 2
Political: 2
Economic: 2
Social, Cultural and Demographic: 2
Technological: 2
BCG-Matrix: 3
Introduction:
Starbucks Corporation is based in Seattle, Washington, United States international coffee chain in the world. Starbucks is the largest coffee company in the world, with 49 countries, in the United States, followed by nearly 1,000 in Canada and more than 800 in Japan, including about 11,000 in 16,120 stores. Starbucks sell drip brewed coffee, espresso hot drinks, other hot and cold drinks, snacks …show more content…
Provide health insurance benefits and retirement benefits Medicaid. Next, the product is the world's production must be attractive to any client can access and use. Culture is to create a connection, providing customers with quality products, because price is rich and flexible middle-class family. People also expect free of chemical products. This means that the product is free of chemical or extra flavor mix, it is made from natural products.
Technological:
Mass communication technology to create a high-tech global multicultural model. Revolutionary change in technology and new discoveries organization had a tremendous impact. The Internet is already the world's information and communications from the user's machine, to another user interaction. In contrast, by advertising can bring high performance to become marketing strategy. For example, advertising on Facebook, so that users can use their products. Purchase online, it will create less trouble to the customer to buy products, they need this option. Advances in technology may lead to changes in the distribution of products and an increase in the product life cycle. You can increase the supply of high-tech mechanical products, and achieve better profits at the same time, the Organization.
BCG-Matrix:
HIGH MEDIUM LOW
Analysis and BCG Matrix Report on Starbucks
Sarmast Bilawal khuhro 1245129
Submitted to Miss Tanzilla
8/21/2015
ENGINEERING MANAGEMENT -BEME
Contents
Introduction: 1
Vision Statement: 1
Mission Statement: 1
External Analysis: 2
Political: 2
Economic: 2
Social, Cultural and Demographic: 2
Technological: 2
BCG-Matrix: 3
Introduction:
Starbucks Corporation is based in Seattle, Washington, United States international coffee chain in the world. Starbucks is the largest coffee company in the world, with 49 countries, in the United States, followed by nearly 1,000 in Canada and more than 800 in Japan, including about 11,000 in 16,120 stores. Starbucks sell drip brewed coffee, espresso hot drinks, other hot and cold drinks, snacks …show more content…
Provide health insurance benefits and retirement benefits Medicaid. Next, the product is the world's production must be attractive to any client can access and use. Culture is to create a connection, providing customers with quality products, because price is rich and flexible middle-class family. People also expect free of chemical products. This means that the product is free of chemical or extra flavor mix, it is made from natural products.
Technological:
Mass communication technology to create a high-tech global multicultural model. Revolutionary change in technology and new discoveries organization had a tremendous impact. The Internet is already the world's information and communications from the user's machine, to another user interaction. In contrast, by advertising can bring high performance to become marketing strategy. For example, advertising on Facebook, so that users can use their products. Purchase online, it will create less trouble to the customer to buy products, they need this option. Advances in technology may lead to changes in the distribution of products and an increase in the product life cycle. You can increase the supply of high-tech mechanical products, and achieve better profits at the same time, the Organization.
BCG-Matrix:
HIGH MEDIUM LOW