Essay on Prescription Drug Advertising
presentation of risks and benefits (Baylor-Henry & Drezin, 1998; Nordenberg, 1998).
The design of the research included a method, tables and analysis of the collected data. Local television stations, ABC, NBC, and CBS focused on product-specific advertising, to target a broad audience, while each cable channel usually targets narrower demographic groups (Kaphingst, 2004). Schiavo acknowledges, in all disease areas communication is part of the cure (Schiavo, 2007). Advertisements then can reach a larger