Advertising Essay

  • Advertising Essay

    Advertising is one of the key marketing communication strategies that can significantly reduce your overall marketing costs and increase sales -- if it's developed, placed, and scheduled properly. What does it take to make your advertising successful? Ask yourself these questions: What is it that stops me long enough to read an ad? What TV commercials do I watch and why? What direct mail do I open? And what are the common elements that they all possess? If you can't define those elements, start paying

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  • The Advertising Hall Of Fame

    Awarded for Work in Advertising It was not too long after their passing that Resor and Lansdowne Resor were inducted into the Advertising Hall of Fame. In 1967, both Resor and Lansdowne Resor’s accomplishments in advertising and philanthropy were noted and celebrated. For Lansdowne Resor, this feat of a woman being inducted into the Advertising Hall of Fame should be noted, but what is more interesting is the couple being inducted. At the time, Resor and Lansdowne Resor were the only couple

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  • Essay on Impact of Political Advertising

    Political advertising is a part of American politics that has been around for as long as this nation has existed. Yet, in 2003, a Washington Post article titled, "Unconventional Wisdom" by Richard Morin advocates that emotional manipulation through televised media is something that is new. It should be considered common knowledge that these advertisements have specific agenda to convince and influence the emotions of the viewer be telling half truths and using images with specific sound effects

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  • Advertising : The Goal Of Advertising

    The goal of advertising is to call the public’s attention to a product. In todays world, advertisements are everywhere. We view ads on billboards, our televisions, buses around town, benches, and many other common places we see on an everyday basis. This much publicity makes it easy to draw the attention of the public because advertisements are in places they once were not. Even though I view advertisements a majority of times throughout my day I am not truly affected by them unless they pertain

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  • The Network Advertising Initiative And Digital Advertising Alliance

    For example, Zukina believes behavioral advertising operates under the Network Advertising and Digital Advertising Alliance and not the FTC (Zukina, 2012, pg. 277). The Network Advertising Initiative and Digital Advertising Alliance have provided alternate solutions and involve ember who can affect behavioral advertising, however they do not operate behavioral advertising. Zukina(2012) states the FTC does not do enough to regulate behavioral advertising. The author uses the Google Double Click

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  • Advertising And Its Negative Effects On Advertising

    buy that! It does not matter if it is noticed or not, advertising is everywhere and anywhere. Not only is it all over the place but, it is affecting everyone it reaches. With such a wide basis there is bound to be controversy between the good and bad of this topic. The negative effects of advertising outweigh the positives because advertisements can be used as propaganda, promote false images, and influence the media they fund. Advertising fosters free trade by allowing a platform to inform consumers

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  • Advertising Analysis : Taco Bell

    Deceptive Advertising Try the new Taco Bell’s seasoned beef! This was the advertisement Taco Bell used in 2011. Ironically, Taco Bell’s meat has just 35% beef. The Alabama firm sued Taco Bell for using more fillers than meat. Taco Bell used between $3 million and $4 million to refute the allegations. The company also launched a “Thank you for suing us” full-page newspaper to mitigate the disaster (NPR, 2011). This is a clear example how companies use deceptive advertisements to sell their products

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  • Does Advertising Really Work?

    Does Advertising Really Work? And What are the Effects and Types? “$5, $5 Foot Long!!” This ad from subway is a perfect example of how good advertisement easily gets stuck in people’s head’s. Some may say they are “immune” to advertising but studies show that is impossible. As presented in the intro, everyone knows the good slogans and theme songs of a certain company. There are different kinds of advertising and some work better than others. The effects that advertising can have on a business

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  • Advertising : Advertising And Its Effect On Your Choices

    Advertising - (Nike) Advertising starts in 1704 in America, and it was in newspaper (Lauren Drelloct). After that it still expanding until now, and it starts playing a big role in our daily life. Some people love it, and some thinks ads are exploiting them. Does the ads affects people? They says strong evaluation can affect in your choices, and changes your mind (Andrew Sneddon). As a result, companies uses strong evaluation in their ads to change your choices. Nike is one of the biggest company

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  • Advertising and Promotion Essay 2

    Advertising is producing information for promoting the sale of products or services while promotion is an advancement of a product or a point of view through publicity or advertising whereas trend is defined as a general direction in which something is developing or changing according to time line. There are differences between advertising and promotion despite the fact that both of these marketing tools use many of the same techniques and apply it for the very similar ends. Primary objective of

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  • The Role and Importance of Advertising Essay

    Investigate the role and importance of advertising 1a.Explain and demonstrate how advertising can be designed to differentiate,remind,inform and persuade……………………………………. .page 3 1b.Evaluate appropriate uses and applications for advertising in two given situations…………………………………………………………………page 3 1c.Evaluate the role,organization and functions of agencies in the advertising process…………………………………………………………… 3

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  • Psychological Principles of Advertising: Perception in Advertising

    Psychological Principles of Advertising: Perception in Advertising Have you ever seen a commercial or an ad and been instantaneously motivated to go out and purchase that product or service that is being advertised? Ever wondered why? I’m sure it’s crossed over a few minds! There is in fact an explanation for the reasoning behind what it is in advertisements that consumers find appealing. Kenny & Associates highly trained analysts give one explanation. They have conducted research

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  • Essay about Economics and Advertising

    QUESTION 3: According to Philip Kotler, advertising is about selling and advertising goals are to inform, influence and remind. In contemporary society, advertising is regarded as having two functions, persuading customers and informing them (Santilli, 1983) According to Marcnerlove and Kenneth J. arrow (1962), the present and future demand of a product is affected by advertising expenditure and henceforth, the future revenue of the firm. Basic economic theory suggests that all firms are profit

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  • Air Asia Advertising Types

    costs, low. ADVERTISING OBJECTIVES Advertising is the dominant form of nonpersonal promotion and is part of the marketing mix tools. An important task of advertising is to make consumers aware of products and also provide buyers with product information and arouse their interest in and desire for products. There are many forms of advertising and many purposes for which advertising can be used and like other components of the marketing mix, the objectives and form of advertising depend on a product's

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  • The Jungle : Misleading Advertising

    Long ago an author named Upton Sinclair explained in his book The Jungle how misleading advertising was literally killing consumers and looting their money. The book has many examples about false advertisement, but his first example was to show advertising when selling houses, and how real estates used to steal stole people’s money successfully. “The house inside contained four rooms, plastered white; the basement was but a frame, the walls being unplastered and the floor not laid. The agent explained

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  • Advertising Essay

    phones More and more people now enjoy their own smartphone. As a percent of total mobile shipments, smartphones are projected to increase their share substantially from 7.5% in 2006 to 40.8% in 2012. (Business Insight The Global Online and Mobile Advertising Industry Outlook) 2. Smartphone App platform Since in the early age Nokia come out with Symbian OS , so at that time actually we can already use our smart phone to search the Internet. And now comes to year 2012 with the iPhone OS and Google

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  • Animal Advertising And Its Influence On Advertising

    Animals in Advertising Intro Advertisers have tried a variety of tactics to gain their viewers attention. One tactic that seems to have struck a chord in the marketing world is the use of animals. Additionally, most people find animals captivating and part of nature (1). As a result, this has become common practice to help increase sales, creating an affinity towards a brand with the use of animals. Brand identity however is not the only reason animals are used in marketing. The use of animals in

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  • Impact Of Advertising On The Advertising Industry

    In marketing, advertising is very crucial when launching a product because it not only promotes it but also aides in spreading the word about the product. In specific terms, it calls the attention of the public through paid announcements (publication or broadcasts) . How products are being advertised i is The changes in advertising are due to several influences; social media, change in consumer behaviour, and the intense competition between companies. Most likely these influences will continue to

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  • Manipulative Advertising : Deceptive Advertising

    Manipulative Advertising The TV is on and just as a show is about to get good, it goes to a commercial break. It’s just a generic toothpaste commercial but the person presenting the toothpaste says “Four out of five dentists recommend this product.” (Examples of Manipulative Advertising)Whether people realize it or not this is a form of manipulative advertising. Whether it’s on the computer, the television, or even the radio, these advertisements appear everywhere. Companies try to trick the consumer

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  • Advertising And Its Effect On Advertising

    should still use print advertising in fear that internet advertising is taking over and they also do not know whether internet print advertising or internet advertising will do better. There are many pros, cons, and differences between their history, price, and how much they will be seen. When print advertisements started, merchants “...were far from convinced that the press was the best advertising medium, as hundreds of thousands of Britons did not read newspapers” (Advertising Age) but, as more Britons

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  • The Consequences Of Bad Advertising

    Consequences of Bad Advertising Sometimes advertising is used to pump up businesses capabilities and consumer’s expectations. Expectations can be carelessly overblown, and lead to disappointment and a loss of trust. When an organization fails to follow through with promises, customers, and employees are more likely to question the truthfulness of all the organization 's current and future messages. Regaining trust can be difficult and time-consuming. Brand association refers to the deep-seeded attitudes

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  • Negative Impact Of Deceptive Advertising On Society And The Advertising Industry

    Advertising has been a part of society for a long time. This powerful form of communication reaches millions of people, informing and persuading them to purchase a product or service. Advertisements have never been as powerful and persuasive as it is today. The availability of many different products makes it very challenging to induce consumers to try something new on the market. Advertisers compete with each other like never before trying to gain the customers’ attention. They are tempted to generate

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  • The Effects of Subliminal Advertising Essay

    Missing Example Figures The Effects of Subliminal Advertising The power of subliminal advertising in effecting consumers is still unproven. The concept of subliminal advertising is based on a "threshold". "This [is] thought to be a fixed point below which awareness does not extend." (Sutherland: p.30) If a word is flashed on a television screen for 50 milliseconds a person would not be conscious of it. If the time of the exposure is increased the word crosses the threshold and a person

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  • The Ban On Tobacco Advertising

    The ban on tobacco advertising in India is a complex issue. It sparkled a lot of controversy since the government of India announced on February 6, 2001 its intent to issue a bill banning tobacco ads (Ban, on Tobacco, 2010, 1). Aiming mainly at dissuading youngsters from consuming tobacco, the government wanted through this ban to gain enough powers to launch an anti-tobacco program (Ban on Tobacco, 2010, 1). While some people were in favor of this decision, other people were against it. This issue

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  • Essay about Advertising

    Advertising Advertising is a way of bringing information to people. Some adverts inform people about meeting or event’s. However, most advertising is from companies that make goods or provide services, telling people about thing they have to offer. We have advertising because we need to sell product as well as companies want to make money and people want to know what products are available to buy. In advertisement many companies go in a competition. People advertise

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  • Advertising Essay

    INTRODUCTION Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labour. DEFINITION OF ADVERTISING ‘Advertising

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  • Internet Advertising And Its Effect On Advertising

    Advertising is a form of nonpersonal communication which produces information for the promoting the sale of products and/or services. Promotional advertisements can be through television, Internet, radio, magazines, newspapers, billboards, etc. The objectives of advertising are to create awareness, aid in comprehension, develop conviction and to encourage ordering (Peter & Donnelly, p. 147). Internet advertising is a form of direct marketing and delivers promotional marketing messages to consumers

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  • Advertising Campaigns For The Advertising Industry

    contemporary consumer society, advertising is an indispensable way of product promotion. People can easily find advertising campaigns of different brands anywhere, like the billboards, bus stations, even in restrooms. Advertising campaigns have already become a kind of mass media which transmit all the information frequently. The modern advertising industry aims to use creative ideas and sophisticated graphics to convey the message to a specific target market. Advertising campaigns for the products

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  • Manipulative Advertising : Deceptive Advertising

    recommended this product.” (Examples of Manipulative Advertising) Whether people realize it or not this is a form of manipulative advertising. Whether it’s on the computer, the television, or even the radio, these advertisements appear everywhere. Companies try to trick the consumer into buying their product. They are able to do this by displaying their advertisements to appeal to a certain buyer. (Examples of Manipulative Advertising) Manipulative advertising is an immoral way for companies to make money

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  • Advertising and Reebok

    10 5. Reebok Product Mix 11 6. Details of Store visits 14 7. Advertising Agencies 15 8. Promotion Strategy 16 9. Media Vehicles

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  • Advertising And Its Effect On Advertising

    people to know information about the products and keep track of the new products out there. However, with all the advertising out there, advertising techniques have changed in several ways to grab the consumers’ attention and to keep the consumer loyalty to the product. According to James B. Twitchell’s article, “What We Are to Advertisers,” Twitchell said, “The object of advertising is not just to brand parity objects but also to brand consumers as they move through these various communities.” (Twitchell

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  • Advertising Analysis : Advertising And Advertising

    The video titled What is Clutter very simply explains exactly what advertising clutter is, how it has become overwhelming for people, and how people are becoming immune to it. Advertising is in every corner of our society, from television commercials, magazine advertisements, billboards on busses, trains and taxi cabs and even in the cup on a golf course. Companies are struggling to outdo each other; the more ads they create, the more they have to create to reach us in a society that is already

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  • Newspaper Advertising : Advertising And The Highest Level Of Engagement

    by Nielsen clearly demonstrates that newspaper print ads get noticed more than all other media and drive the highest purchase intent. And, newspaper media also demonstrated the highest level of engagement.” The moral of this study is, newspaper advertising has a place in everyone’s marketing mix. Having said this, unless you work with a good media buyer, you may not always get the best price or the biggest bang for your buck when placing your ads. But first… The Myth about Hiring a Media Buyer

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  • Advertising Effectiveness Of Advertising And Advertising

    Less explicitly, Beard (2008) also underscores advertising effectiveness. However, Beard (2008) judges effectiveness based on consumer response, analyzing what products and advertising characteristics offend consumers. Like Binet and Field (2009), Beard derives categories and variables from a database: the Advertising Standards Authority of New Zealand’s index of consumer complaints regarding advertising. Beard (2008) concludes that offensive themes are more offensive than products, services, or

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  • Negative Effect Of Advertising On Advertisers

    Negative Effect of Advertising on Advertisers: “You can act unethically without breaking any laws, but the community may impose its own informal sanctions for such violations” (O’Sullivan, 2010). This situation can occur against advertisements as well. It’s a known fact that a deceptive advertising leads customers to become more defensive about further advertising claims (Gardner, 1975). Deception protection is really important for someone’s self-efficacy; it makes them handle the problems that

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  • Sex in Advertising Essay

    Sex in Advertising: Beneficial or Controversial? Watch any amount of television throughout the day and at some point a sexually charged commercial advertisement will be aired. The commercial could show to barely dressed, large breasted, beautiful women fighting in a public location about whether or not the beer is "great tasting or less filling". Another commercial will hint that using their body spray will lead to attracting not only one women but an entire room full of women. Not to worry,

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  • Advertising And Its Effect On Advertising

    consumers of the good of the product. Advertisements can be helpful in making decisions and as well as be misled. Advertisements are the reason why companies make profits off of unnecessary goods. There are companies today that misuse their power of advertising and advertise harmful products. If there are more advertisements created, then the sales of products will increase. Advertisements today draw consumers into purchasing goods, donating goods and as well as continuing to use the good for a long time

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  • Regulation of Advertising and Promotion

    Chapter 20 Regulation of Advertising and Promotion   True / False Questions   1. Regulatory concerns never play a major role in the advertising decision-making process.    True    False   2. Self-regulation and control of advertising emanate from individual advertisers and their agencies.    True    False   3. Self-regulation begins with the interaction of client and agency when creative ideas are generated and submitted for consideration.    True    False   4. Policies and procedures for industry

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  • Effects Of Television Advertising On Children

    Television Advertising and Children Everyone has experienced the interruption of their favorite show with advertisements. According to the dictionary, to advertise is the act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.. One should contemplate what the effect is that advertisers want the consumer to have as a result of watching their commercials on television

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  • Advertising And Its Effect On Society

    product. Although sometimes advertising can be quite annoying it can also help in aiding your response in buying a product. You may be looking for a specific product to do a specific thing or maybe you might have heard of a product because of its great advertising. There are different viewpoints to advertising and many different ways that it appeals and relates to us as individuals and as a society. Today, in order for the advertisements to stay true to their advertising there has been a set of rules

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  • Controversial Television Advertising Essay

    Controversial Television Advertising and its Effects on Children and Teenagers When you hear sexual content, racial stereotyping, violence, women displayed as sex objects, and drinking, you may think it is your typical R rated movie, right? Wrong. Try the typical television commercial. Television advertising with positive messages can influence children and teenagers to make better decisions and positive behavioral changes. The same can be true when they view negative messages. This too, can

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  • Advertising and the Internet Essay

    Advertising & the Internet The Internet has revolutionized the world in many ways, including the method in which companies promote their products. With its low-cost advertising and abundance of e-commerce through the Internet, many companies have benefited with the reduction in their marketing and advertising costs. Although in the U.S. Internet advertising revenues for the first half of 2009 declined by 5.3% from the previous year, interactive marketing is still one of the advertising sectors

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  • Advertising Is The Company And Its Products

    Corporate advertising is the paid use of media that purposes to improve the image of the company, not just its products or services (Argenti, 2016, p. 94). Advertising is used to make the company and its products known. The key purpose of advertising is to sell products or services, however, it is designed to win an audience over to a certain point of view. The internet, social media, television, and radio are vehicles that are used to influence opinions, present, increase sales, and strengthen the

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  • Advertising Essay

    This ad appeals to the man by saying that is you buy a suit from Jones of New York that you too can have this beautiful woman by your side. Not only they are using the masculine symbol of success and wealth, they are also using sex as a means of advertising. The man wearing the suit portrays a male who has achieved a great deal of wealth and status. It uses both the male and feminine role in the ad to attract the male audience. Imagery is a very important tool used by advertisers today, especially

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  • Essay on Advertising

    online google dictionary, Advertising is a form, either written or orally, that attempts to sell something whether it is a product or particular view. Advertising takes in the form of pamphlets, radio, television, internet and much more. A common misunderstanding is that advertising differs from marketing, a business practice unto itself. There is a wide variety of ways in which an advertisement may reach the public, but not all are suitable for every advertisement. Advertising is used to make the consumers

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  • Essay on Advertising vs. Ethics

    Can advertisements, one of the most visibly and financially impactful aspects of the public’s daily life, ever truly be ethical? Advertising cannot fully withstand morally because it is deceptively based with misleading tactics, is harmful to children, and is a possible reversal of movements toward a more “green” environment. The definition of false advertising, along with the deceptions used to implement it, supplement the basis of this theory. Statistics regarding the nation’s youths and concerns

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  • False Advertising Essay

    BACKGROUND Introduction Advertising, usually a paid announcement, of products for sale, in televisions, magazines, newspapers, radio , etc. It is the act of,persuading or calling the attention of the public regarding the product. Commercial ads seeks to generate increased consumption of their products or services through “branding”, which involves associating a product name or image with a certaing qualities on the minds of the consumers. Advertising is well related to marketing in a

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  • Effect Of Advertising On Consumer Advertising

    Defined by the American Academy of Physician Assistants (AAPA), “Direct-to-consumer advertising (DTCA) is the promotion directly to potential patients of prescription drugs through newspaper, magazine, television, and internet marketing” (1). This type of direct communication allows drug manufacturers to take advantage of its consumer’s lack of medical background and knowledge by promoting products directly to consumers in ways that could manipulate them. During drug manufacturer advertisements,

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  • Advertising And Its Effect On Society

    Since the establishment of the practice, advertising has been praised and criticized alike. According to Arens, Schaefer, and Weigold (2015), “Advertising is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media” (p. 7). Critics of advertising say that advertising is pervasive, misleading, and that it subconsciously takes advantage of the greater

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  • The On The Advertising Sheet

    On the advertising sheet from December the third 1722 I found the post directly under the prolific ad for the Famous Mr. Fawks to be particularly interesting. “On Monday night,” in the winter of 1722 somebody made a comically classical mistake of leaving their homework on the bus. I love how the writer of this ad felt the need to clarify that he wont inquire into the intentions of anyone willing to willing take possession another mans paper work. This ad seems about a fruitless as any modern missed

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