The Language Of Advertising: Language And Advertising
Language and Advertising
Advertisements have become an everyday implement in the lives of everyone around the world. Advertisements are around every corner. They’re on television, radio, social media, and billboards; the list never ends. What we don’t often think of is just how much advertisements impact and stimulate our emotions. Advertisements are a part of our lives in many ways that we didn’t even know. Many aspects of advertising are overlooked. Advertisements impact our thoughts and emotions on a larger basis than we notice.
Everyone wants to believe they aren’t a victim of tactics imposed by advertisers. In reality, this is not the case. Advertisers pull us in with their witty words. Their emotion-tugging vocabulary encourages us to buy their products, even if we don’t need them. People are naïve in thinking that they are saving money when they purchase a product on sale that they either don’t need or normally don’t buy, but this is the exact purpose of advertisements – to make a person believe they need a “new” or “improved” product. Advertisers are geniuses. They know exactly what they’re doing when coming up with new slogans and advertisement designs. Their purpose is to reel in and catfish customers. Too often, people are encouraged to buy more in order to save money. While they might be making a bargain, they’re wasting more money by purchasing unnecessary products just to make that deal. They would save more money by not buying into the…