The Language Of Advertising: Language And Advertising

1377 Words 6 Pages
Language and Advertising Advertisements have become an everyday implement in the lives of everyone around the world. Advertisements are around every corner. They’re on television, radio, social media, and billboards; the list never ends. What we don’t often think of is just how much advertisements impact and stimulate our emotions. Advertisements are a part of our lives in many ways that we didn’t even know. Many aspects of advertising are overlooked. Advertisements impact our thoughts and emotions on a larger basis than we notice.
Everyone wants to believe they aren’t a victim of tactics imposed by advertisers. In reality, this is not the case. Advertisers pull us in with their witty words. Their emotion-tugging vocabulary encourages
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People are naïve in thinking that they are saving money when they purchase a product on sale that they either don’t need or normally don’t buy, but this is the exact purpose of advertisements – to make a person believe they need a “new” or “improved” product. Advertisers are geniuses. They know exactly what they’re doing when coming up with new slogans and advertisement designs. Their purpose is to reel in and catfish customers. Too often, people are encouraged to buy more in order to save money. While they might be making a bargain, they’re wasting more money by purchasing unnecessary products just to make that deal. They would save more money by not buying into the advertisement in the first place. The ironic part of this is that most of us customers can identify these tactics used by advertisers, but we still buy into the gimmicks. We’re almost all guilty of “buying more to save.” I know I am! I recently did some online shopping and there was a deal that if I spent 50 dollars I would receive free shipping. I only wanted a 35 dollar jacket to begin with, and the shipping would’ve only …show more content…
According to the legal minds of advertising, the word “better” actually means best, and the word “best” actually means equal to (Schrank). The difference between these words in the advertising world can lead us to have a false sense of the product we are looking at or buying. When a product claims to be the best, that does not mean the product is the absolute best one out there. Claiming to be the best product only places the product on the same level of all other superior products of the like. For a product to be the best, in our terms, the product has to be labeled as “better.” For example, if a paper towel advertisement claims their paper towels to be “the best paper towels on the market,” those paper towels are simply equivalent to all other paper towel brands sold. The paper towels would only be the actual best if the advertisement claimed the paper towels to be “better paper towels than any on the market.” A product is not the best one out there unless the said product has significant evidence proving to perform better and actually states to be “better” (Schrank). I find the interchangeable use of these words to be confusing. Advertisers will claim just about anything to attract and fulfill the needs of consumers. In advertising, just remember that better is

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