Red Bull uses many different ways to advertise and sell its products. One strategy that Red Bull uses comes from its famous slogan, …show more content…
For example, one of Red Bull’s ads states that “Red Bull’s effects are recognized throughout the world by a variety of people such as top athletes, busy professionals, college students and travelers on long journeys” (Red Bull Gives You Wings, 2018) In this advertisement, Red Bull uses association and bandwagon strategies by stating that athletes, professionals, college students and travelers all use its product. This may catch a reader’s attention because it highlights categories of people that are well known and liked by others. For instance, just the word “athletes” can paint a mental image of someone who is famous, successful and admired. This can also be considered a band wagon strategy because athletes are often connected to a poplar trending team, sport or organization that a large community follows. These advertising strategies like these ones focus of the popularity or a word or phrase to catch the attention of buyers and gain profit. Every business has their own way of marketing and promoting their products.
Red Bull is also known for wanting to be known from word of mouth, this marketing method is called “buzz marketing.” (Pangarkar, 2013) When Red Bull originally came out with the slogan “Red Bull gives you wings” it attached to the brand instantly for those seeking high risk adventures in the world of aviation, which includes free-fall parachuting, and other “flying”