Marketing Analysis Of Red Bull's Social Media Strategy

991 Words 4 Pages
1. Red Bull, being the highest-selling energy drink in the world, truly knows how to give its customers a pair of wings. Though the company is actively present in the world through hosting sport events, using celebrity endorsements, owning music labels and major sport teams, it 's greatest competitive advantage lies in its social media marketing. It is through its online presence that Red Bull brings together creativity and engagement. With the highly integrated online society of modern-day, Red Bull 's presence on Facebook, Twitter, and YouTube is like no other. Likewise, the company takes a strategic stance on each of its social media accounts in an effort to incorporate its audience as much as possible. While increasing …show more content…
This is the type of social media platform where Red Bull has the most influence. YouTube serves the company as a place where it can make its vision come alive - that is, where the company can truly portray its motivation to hold active and adventurous lives. As such, Red Bull uses its YouTube account to upload videos featuring skateboarding, biking, and water sports that provide insight into people 's lives - and dreams! Red Bulls ' YouTube account does not portray just cool sport videos - it shows content that is all about making dreams come true. As such, Red Bull tries to portray that anything is possible, and with such strategy, hopes to keep its consumers in for the long …show more content…
For Example, they regularly update their social media platforms with interesting topics and events they host. They also hold interesting discussions and hashtags for their followers. They basically create social content that’s worth sharing. For example, their use of eye-capturing images, stunts, and HD photographs helps their content go viral. They’re known to drive attraction to their social media platforms through the extraordinary events they sponsor. They also connect with their followers on a personal level, which helps increase their fan base. Red Bull’s main target audience are the “Y Generation” market segment. They try to be as close as possible to their customers by pursuing the “street marketing strategy” and maintain a great social media platform. Tessa Barrera Red Bull’s former global head of social media said that their key to being successful on social media consists of applying these three questions to their consumers: 1. Understanding how people actually use the various social channels so you can effectively use them too 2. Having a good social media strategy, and 3. Being

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