Convergence Memo: Social Media's Influence In Marketing

Convergence Memo

While sharing ideas among our team, we discovered noteworthy patterns within the topic. Whereas comparisons were not enough for deciding factors, convergence was essential. Our findings determined the wide-ranging argument of social media and its significant impact in marketing. Detailing specifics of our material allowed the team to focus our attention to social media and the influence in marketing, promotions created by such marketing, and feedback by the consumer toward selected products.

Social media, specifically Twitter and Facebook were unanimously declared top mediums of communication. Team members Sean and Jacob elaborated on the congruence between newsfeeds, sponsored materials, and common interests. For example, Twitter offers the option of following a particular brand, begin a relationship and follow trends. Once a following is established, Twitter will update feeds to relay the latest information to the user by means of hashtags. Hashtags connect consumers who have related interests immediately and bond with new users. The result of this method allows Twitter to continuously …show more content…
For instance, sites such as YouTube always have a short sponsored video prior to the beginning of any content. Therefore introducing products in a swift method without necessarily elaborating on specifics. Visual content plays a big role to the consumer simply because a shopper can be influenced instantly and is inclined to seek additional information related to a product. Immediately after a consumer determines to visit a web site, he or she will begin a connection with said company. Moreover, a company will connect with the potential consumer by introducing incentives such as first time buyer discounts, email newsletters, and a sense of exclusiveness. Ultimately, the consumer makes the transition from a potential sale to a finalized