-Red Bell awarded one of the biggest fine for pollution in 2009: it had to pay 260000 £for recycling issues and waste activity. After the fine Redbull improved their recycling practice.
-Increased recycling efforts.
-Efforts to regional and local development
-It was blamed for a sudden death of basket player for hearth attack, it was sued for 85 $ million .
-It is well known that energy drinks have high caffeine levels. For this reason and by consequence for the possible impact on heart health of consumers, some countries banned it
Red Bull started to produce a sugar free version for the health conscious customers, to prevent customer loss.
Development of healthy drinks ( sports and vitamin drinks)and environment-friendly