GOAL: INCREASE DONOR LOYALTY
One of the primary publics of the Red Barn are their donors. However, due to certain conditions, the Red Barn have suffered a setback in achieving their financial goals. Therefore, the Red Barn foundation and their public relations teams need to formulate and execute a variety of organized plans to obtain their goals. One way to improve their financial goals is by accumulating donor loyalty. In order to do so, the foundation needs to urge donors to donate a certain amount of funds periodically. The objective is to measure donor retention and gain an influx of donor loyalty by 20% in the span of 3 months. The first strategy the foundation incorporates is drafting a fascinating message to engage the target audience. …show more content…
The Red Barn needs to increase their media contacts by communicating with program directions, radio personal such as ABC 33/40, and social media sites such as Twitter and Instagram. How do they do that? Simple, by building a strong network and developing a concrete plan to ensure the follower and the organization’s objective are relevant. For networking, first conduct an analysis of the audience and understand which social media platforms the target demographic is spending majority of their time on. Then establish the design and type of branding on each social media site. The design and branding must be captivating as well as correlate with the foundation’s theme. Each site should have engaging content that gives viewers a better insight of their program. It should reveal pictures of activities and testimonials (on appropriate sites). Another strategy to implement is to create a two-way communication channel between the media and the foundation. The Red Barn can use their twitter and instagram to connect with people on a more personal level. This will help build a relationship between one another. Twitter can be used as a search tool to find people who are interested in topics relevant to Red Barn’s mission, and then draw them to the Red Barn foundation. Instagram will help illustrate the Red Barn’s cause through images that will visually appeal to the main demographic. Also, by engaging in social media sites, the use of hash tags can also help the posts reach a broad, but very specific group of people. Overtime, the foundation will examine the increase in followers and trending hash tags. This will help them reach out to several people and publicize the foundation to a greater extent. The foundation can convert the social media traffic to website traffic. By applying these several tactics can boost the foundations’ credibility and ensure a strong
One of the primary publics of the Red Barn are their donors. However, due to certain conditions, the Red Barn have suffered a setback in achieving their financial goals. Therefore, the Red Barn foundation and their public relations teams need to formulate and execute a variety of organized plans to obtain their goals. One way to improve their financial goals is by accumulating donor loyalty. In order to do so, the foundation needs to urge donors to donate a certain amount of funds periodically. The objective is to measure donor retention and gain an influx of donor loyalty by 20% in the span of 3 months. The first strategy the foundation incorporates is drafting a fascinating message to engage the target audience. …show more content…
The Red Barn needs to increase their media contacts by communicating with program directions, radio personal such as ABC 33/40, and social media sites such as Twitter and Instagram. How do they do that? Simple, by building a strong network and developing a concrete plan to ensure the follower and the organization’s objective are relevant. For networking, first conduct an analysis of the audience and understand which social media platforms the target demographic is spending majority of their time on. Then establish the design and type of branding on each social media site. The design and branding must be captivating as well as correlate with the foundation’s theme. Each site should have engaging content that gives viewers a better insight of their program. It should reveal pictures of activities and testimonials (on appropriate sites). Another strategy to implement is to create a two-way communication channel between the media and the foundation. The Red Barn can use their twitter and instagram to connect with people on a more personal level. This will help build a relationship between one another. Twitter can be used as a search tool to find people who are interested in topics relevant to Red Barn’s mission, and then draw them to the Red Barn foundation. Instagram will help illustrate the Red Barn’s cause through images that will visually appeal to the main demographic. Also, by engaging in social media sites, the use of hash tags can also help the posts reach a broad, but very specific group of people. Overtime, the foundation will examine the increase in followers and trending hash tags. This will help them reach out to several people and publicize the foundation to a greater extent. The foundation can convert the social media traffic to website traffic. By applying these several tactics can boost the foundations’ credibility and ensure a strong