Also, any consumer under the legal age requires the consent of a parent or a guardian before beginning a professional weight loss program. Most states require that children under the age of 14 must have a parent or guardian present during their treatment and meetings. (Oliver)
Additionally, the FTC filed complaints against commercial weight loss providers regarding testimonials, promises of success, and costs. (Oakes)
Regarding media influencers, the FTC has recently updated their guidelines involving these endorsements. This includes disclosing financial or family relations to the brand and clearly disclosing that the promotion of the brand is being paid for. (“Three FTC Actions”)
Technological Considerations
The most recognizable technological …show more content…
Using a social media influencer increases awareness of a brand and promotes the service to their audience. Picking the best influencer for a brand will form a relationship with a unique audience. (“What is Influencer Marketing?”)
Focusing on the importance of social media will allow members of this industry to connect with a larger audience and separate themselves from their competition.
Client/Competitor Profile
Weight Watchers will be analyzed and compared to top competitors in the diet industry to show where the organization stands in comparison to other companies. The two direct competitors profiled are Nutrisystem and Whole30. Nutrisystem is another large provider of weight loss products, while Whole30 focuses more on the aspect of a healthy lifestyle change.
History
Weight Watchers began in the 1960s in Queens, New York, when the founder Jean Nidetch discussed the best ways to lose weight with friend (“History”). Nidetch created the first Weight Watchers community, which the organization still believes in today. Recently, the company introduced Weight Watchers personal coaching, partnered with its spokesperson Oprah, and introduced the Beyond the Scale Program, which included its new SmartPoints plan (“Weight Watchers International, Inc.”). More recently, WW hired its first social media ambassador, DJ Khaled, to serve as a social influencer
Additionally, the FTC filed complaints against commercial weight loss providers regarding testimonials, promises of success, and costs. (Oakes)
Regarding media influencers, the FTC has recently updated their guidelines involving these endorsements. This includes disclosing financial or family relations to the brand and clearly disclosing that the promotion of the brand is being paid for. (“Three FTC Actions”)
Technological Considerations
The most recognizable technological …show more content…
Using a social media influencer increases awareness of a brand and promotes the service to their audience. Picking the best influencer for a brand will form a relationship with a unique audience. (“What is Influencer Marketing?”)
Focusing on the importance of social media will allow members of this industry to connect with a larger audience and separate themselves from their competition.
Client/Competitor Profile
Weight Watchers will be analyzed and compared to top competitors in the diet industry to show where the organization stands in comparison to other companies. The two direct competitors profiled are Nutrisystem and Whole30. Nutrisystem is another large provider of weight loss products, while Whole30 focuses more on the aspect of a healthy lifestyle change.
History
Weight Watchers began in the 1960s in Queens, New York, when the founder Jean Nidetch discussed the best ways to lose weight with friend (“History”). Nidetch created the first Weight Watchers community, which the organization still believes in today. Recently, the company introduced Weight Watchers personal coaching, partnered with its spokesperson Oprah, and introduced the Beyond the Scale Program, which included its new SmartPoints plan (“Weight Watchers International, Inc.”). More recently, WW hired its first social media ambassador, DJ Khaled, to serve as a social influencer